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Razor Magazine Separates Itself From the Competition

"There's no middle ground for the 20-something past his frat-house years but not yet at the point where he's going to be buying those suits. We embrace success and independence in a way that is, hopefully, mature and thoughtful. When you're 19 years old, maybe you need an article on '20 ways to bring a woman to orgasm.' But when you get towards the end of your 20s, hopefully you're a little beyond that."

That's what publisher, Richard Botto, in a MediaPost article, wants us to realize about Razor Magazine. It's not part of the Maxim, FHM category yet it isn't part of the GQ, $3,000 suit category either. While the magazine does continue to drench it's covers with barley clothed women, Razor's articles are quite a bit more serious than your typical lad mag.

"We don't buy into the prevailing thought that men are mental midgets who are incapable of reading a 5,000-word article," Botto says. "People buy magazines to be entertained, and I'm not saying that other men's magazines aren't entertaining. But I think there's a place in the market for a magazine that aims substantially higher."

I think this is a good place for Razor to be. Men will always be men and will always want to see beautiful women wearing next to nothing or nothing at all. That's just part of our biology and that's not going to change. However, men do actually posses levels of intelligence and a thirst for knowledge beyond knowing the ever changing bra size of Pamela Anderson. So, if a magazine can show me sexy women and contain intellectually stimulation articles, I'm all over it.
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Written by Steve Hall    Comments (0)     Jun- 4-03  

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