Bob Guccione, publisher of Penthouse, has not been heard from following a two week extension on the forclosure of his $37 million Manhattan mansion granted to work out a deal for his troubled magazine. Penthouse has seen tough times latley and has had to cut staffers pay checks by 75%. Perhaps sex does not always sell.
From the folks who brought us the washing machine orgasm for women, comes 'Foul Feet', an online viral contest where those with the ugliest feet are awarded a new cell phone. The company behind this game is U.K. based Phones4U, a mobile phone retailer.
The winners receive a Sony Ericsson T610 and, thoughtfully, a selection of Scholl footcare products
The online game is accompanied by a television ad that breaks August 18.
From the looks of some of the entrants, many in the U.K. are in serious need of a podiatrist. It seems bad feet can now be combined with bad teeth as a stereotypical identifier of the British.
ES5, a Palestinian company, sells 25 second spots placed prior to the start of downloadable movies. The company website states, "Since Palestine is not a signee of the Intellectual Property Agreements, hence International 'Copyright Law', it is legal for ES5 to edit movies like Terminator 3 (in Palestine) and broadcast them to the world with your commercial content."
No one likes to see ads prior to a movie in a physical theater. But many might be willing to view ads if the movie were free which it is in this scenario. ES5 offers for download many new movies such as Tome Raider II, Terminator III, and X2 (X-Men 2).
If you are a daring marketer that isn't scared of the law, you might want to look into this one.
U.K. based Crusha, a flavored additive for milk, has launched a goofy TV ad campaign featuring dancing cats.
I don't know why but this ad, featuring Kylie Minogue, for Love Kylie Lingerie has been banned in the U.K. Apparently, there's some nudity in the ad. Take a look. I can't see any. Sure, it's a sexy ad but there's no nudity so what's the big deal?
After a year off and all kinds of intriguing events, Britney Spears is back. In October she will release a new CD; she is rumored to play Daisy Duke in the as yet unwritten 'Dukes of Hazzard' movie with Ashton Kutcher (Dude, Where's My Car?) and Paul Walker (2Fast and 2Furious); she has a promotional agreement with the NFL; and she will star in another movie called 'Trading Paint' about NASCAR racing.
If that weren't enough, she's also just appeared in a semi-nude spread in Elle magazine appearing today in England.
Nice to see her back.
Old Spice will launch four new versions of the deoderant line and a corresponding ad campaign to support the launch. The compnay has hired Chicago Bears Linebaker Brian Urlacher as spokesman. Spend will be $15 million.