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Ford Launches 'Evil Twin' Movie Spoof For SportKa

Ford's Evil Twin SportsKa Spoofs Mothman Prophecies

In a viral spoof modeled after the movie, The Mothman Prophecies, Ford U.K. has launched a campaign called 'Evil Twin' to promote its new SportKa. In the spoof, the car, apparently tinged with evil, has been sighted playing evil tricks on innocent victims such as whacking a bird with its hood as the bird attempted to land.

An entire website, mirrored after a movie site, has been put up including a back story saying police have spoken with Ford "in an effort to understand how such a successful, popular car could be so deranged." On the site are downloads including screen savers, wallpaper and posters. Users are led to the site either from the Ford website or from a viral video.

Unlike some viral spoofs, this one is done in a way that does not hide Ford as the company behind the car. It's moderately amusing and more so if you have actually seen the Mothman Prophecies movie.

Written by Steve Hall    Comments (0)     Sep- 3-03  

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