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Guards Assigned to Swedish Lingerie Billboards

A billboard campaign running in Sweden for H+M has been deemed so hot that guards have been assigned to fend of sex-crazed men and feminists bent on calling the campaign sexist. The billboards feature barely dressed visuals of models Angie Everhart, Naomi Campbell and Daniella Pestova.

"We have placed guards at certain spots around the country," said Tomas Larson, head of H+M's ad agency, JCDecaux. "We hope this will deter people from damaging the (posters), and also help us to catch the people who do vandalize them."

Are the Swedish just a sex-starved nation or are these boards really that hot?

Written by Steve Hall    Comments (0)     Dec- 9-03  

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