Anit-Smoking Campaign Uses Replacement Smokers

Acknowledging the need for tobacco companies to attract "replacement smokers," this American Legacy Foundation campaign from Havas' Arnold and MDC Partners' Crispin Porter + Bogusky features manequins with orange stickers that say "replacement" and a girl who says, "My dad died from emphysema from smoking six years ago. I haven't met his replacement yet."

Written by Steve Hall    Comments (0)     Jan-12-04