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'Toned Down' Lad Magazine Launches in U.K.

In response to an odd little research finding that young men (boys) are embarressed by the explosion of near naked women in the current lot of lad magazines, a new, less sexy magazine called Sorted has been launched. Somehow, those research findings were lost when the near naked picture of Beyonce was planned for the cover of the premiere issue.

"I think lads' magazines have become quite one-dimensional. In focus groups teenagers said they didn't buy that kind of magazine because they were embarrassed to be seen reading them by their girlfriends or mothers," said Sorted Editor Martin Klipp.

Near naked Beyonce will, apparently, be far less embarressing.

Written by Steve Hall    Comments (0)     Jan-13-04  

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