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Incumbent Initiative Wins $300 Million AOL Media Account

America Online has confirmed Initiative has landed its $300 million media planning and buying account. The Interpublic Group shop beat out Aegis Group's Carat in the final round. Publicis Groupe's Starcom, citing a conflict with its Disney account, withdrew from the review last week.

Written by Steve Hall    Comments (0)     Feb-17-04  

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