Warning: include(/inc/detect_ads.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2004/02/integrated-marketing-will-it-ever-happen.php on line 11

Warning: include() [function.include]: Failed opening '/inc/detect_ads.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2004/02/integrated-marketing-will-it-ever-happen.php on line 11

Warning: include(/inc/header.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2004/02/integrated-marketing-will-it-ever-happen.php on line 12

Warning: include() [function.include]: Failed opening '/inc/header.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2004/02/integrated-marketing-will-it-ever-happen.php on line 12

Integrated Marketing: Will it Ever Happen?

Writing in Ad Age and in his new book, Al Ries claims integrated marketing is a big myth and it will never happen. Citing the ever expanding complexity of marketing and aligning the industry with others such as medicineand the military, Ries says the trend is going in the other direction; specialization.

Written by Steve Hall    Comments (0)     Feb-16-04  

Warning: include(/imedia/imedia_ad.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2004/02/integrated-marketing-will-it-ever-happen.php on line 86

Warning: include() [function.include]: Failed opening '/imedia/imedia_ad.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2004/02/integrated-marketing-will-it-ever-happen.php on line 86

Warning: include(/inc/subscribe_form.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2004/02/integrated-marketing-will-it-ever-happen.php on line 91

Warning: include() [function.include]: Failed opening '/inc/subscribe_form.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2004/02/integrated-marketing-will-it-ever-happen.php on line 91

Warning: include(/inc/dynamic/recent_adrants.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2004/02/integrated-marketing-will-it-ever-happen.php on line 113

Warning: include() [function.include]: Failed opening '/inc/dynamic/recent_adrants.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2004/02/integrated-marketing-will-it-ever-happen.php on line 113

Comments

Post a comment











Warning: include(/inc/column_right.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2004/02/integrated-marketing-will-it-ever-happen.php on line 280

Warning: include() [function.include]: Failed opening '/inc/column_right.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2004/02/integrated-marketing-will-it-ever-happen.php on line 280

Warning: include(/inc/footer.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2004/02/integrated-marketing-will-it-ever-happen.php on line 281

Warning: include() [function.include]: Failed opening '/inc/footer.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2004/02/integrated-marketing-will-it-ever-happen.php on line 281