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InterMall Media to Accost Shoppers at Malls

Shopping in a mall is certainly not a quiet experience but it may become an even less quiet experience after InterMall Media hits consumers over the head with their new widescreen advertising monitors. The monitors will be located in high traffic areas and advertisers can buy 15, 20 or 30 second spots. The prices are cheap too - only $650-$1,300 per mall per month. For advertisers, there's some great location based targeting opportunities here. For consumers, wearing earplugs and blindfolds may become standard mall-wear.

Written by Steve Hall    Comments (0)     Feb- 5-04  

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