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Pepsi iTunes Promo Falls Apart, Still Gets Publicity

There's no end to Pepsi's troubles following it's anti-RIAA promotion offering one hundred million free downloads via iTunes. First, there was a spoof, then blurred bottle caps that made it difficult to determine if the cap was a winner and now a bottle tipping technique that lets a shopper determine if the bottle cap is a winner before having to buy the bottle..

The Pepsi iTunes promo might be cracking but the company is getting its money's worth in publicity anyway.

Written by Steve Hall    Comments (0)     Feb-18-04  

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