Reps for Britney Spears are shopping an unscripted reality series idea to the networks. The series would follow Spears as she travels the European leg of her Onyx Hotel Tour with Spears narrating and filming some content on her own. Six episodes are planned and the series could air as soon as this Summer - that is if any networks bite.
Aside form the fact that some study a while back said the perception of advertising professionals rivals that of car dealers, a new study sponsored by Euro RSCG Worldwide and conducted by Market Probe International found advertising the top career choice among students and those already in the industry.
The study asked respondents to choose their top three out of 19 career paths and, overwhelmingly, advertising came out on top with 38 percent of students and 79 percent of industry professionals naming it their top choice. One wonders, though, if the other 18 choices were along the lines of garbage collector and septic truck operator.
The attributes of fun and creativity where ranked high as reasons for advertising being the top choice although if one were to compare the septic truck operator's job to that of the advertising professional's, pumping shit through a tube could be a good descriptor of both fields.
Bathroom humor aside, the study also found 38 percent of students would choose the creative aspect of advertising, 27 percent would choose media and even much maligned human resources brought in nine percent. In the no-brainer category, 80 percent of ad professionals stated clients are more powerful than agency management, 74 percent of ad professionals claim management will side with a client instead of standing up for the employee if it means losing the account and 64 percent of professionals say people leave the business because of "bad" clients.
Basically it all boils down to an industry of kids who can't play nice in the sandbox even though the sandbox is a really fun place to be.
Swiss beer maker Anfblute has been found guilty of promoting drugs because ads displayed marijuana leaves. Although no traces of actual marijuana were found in the beer by a team of experts, the beer, which carries the tag, "Beer with hemp leaves and hemp flowers," reportedly carries a strong aroma of marijuana.
Thanks to Adrants reader Charley Brough for the tip.
The annual MindShare Clutter Watch study measures how much non-programming activity occurs during an hour on television. It's now routinely over 15 minutes except for CBS has 14:18 per hour. That's up 58 percent from the good old days of the early 80's when per-hour clutter stood at a brief 9.5 minutes.
It's well known that increased clutter reduces ad recall and decreased clutter increases it but networks can't themselves from sniffing the line of ever diminishing ad dollars to keep themselves high on revenue. Networks are now in a pre-orgasmic state of urgency, fully aware the ride is almost over but equally unable to stop the incessant pummeling of viewers until their clutter violently explodes in the face of viewers leading to the inevitable post-coital recovery period where networks will have to re-tool and limp back to a workable business model.
As a hot chic writhes in bed while talking on the phone about the night before, some poor dude with a serious case of morning after disease is wretching his brains out in the background. Turns out the dude is a squirrel and the whole thing is an ad for a video game called "Bad Fur Day."
Absolut's new commercial for its new Level vodka executes a great concept for the premium product. Also in this week collection of AD Age's TV Spots of the Week are an "oozing cigarette" anti-smoking campaign running in England that has achieved a 94 percent awareness level, an SBC Yellow Pages ad that truly defines where a man and a woman's mind are at, Revlon's mini-movie with Halle Berry, Eva Mendes, Julianne Moore and Jaime King, a sushi-loving dolphin for the Baltimore Aquarium, an intriguing approach to illustrating the affects of dislexia from the International Dislexia Association and finally, another boring car ad from BMW.
Click here to view spots.
Frustrated with difficulties in reaching their target audiences, some marketers are leaning hard on that wall between church and state. While commonplace on television magazines are beginning to wrestle with the issues of editorial product placement and the affect it will have on editorial integrity. Ad Age takes and in-depth look at the issue.
Underscore Marketing Chief Strategic Officer Jim Meskauskas says his biggest frustration is the lack of standardization among publishers when it comes to creative units. That said, he's a fan of the various forms of rich media and uses it for almost every one of his clients. Meskauskas also chimes in on the difficulties of Terms and Conditions, AOL's dramatic and positive shift in sales service and yet the surprisingly bad form displayed by many other publishers. Looking to the immediate future, Meskauskas, when asked to reveal some upcoming industry developments, hints of some insider information saying, "A publisher, or publishers, will successfully monetize audience-based media currency, finally connecting advertising with people instead of just impressions."
Unlike its brethren of a few years ago, Time Inc.'s Business 2.0 has managed to survive and grow into a successful and profitable business magazine. An upstart a few years ago during the dot com boom, the magazine is now holding its own with a circulation of about 550,000. PIB states ad pages are up 16 percent and revenue is up 2 percent for Q1 2004.
Burger King has its viral fun with the Subservient Chicken. This weird little website lets you type in whatever you want the chicken to do and, surprisingly, the chicken does exactly what you ask. But when I asked the chicken to take off that silly bird suit, a black box popped up stating, "Chicken may be performing actions unsuitable for all audiences." I guess Burger King does have to remain G rated.
See deeper coverage of the story over at MarketingVOX.