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Sprint Listens to Kids in New Ad Campaign

In a new Sprint PCS ad campaign, the wireless company attempts to explain the various rules of cell phone calling plans to a bunch of kids who, of course, react with confusion. It's Sprint's way of letting consumers know they feel their pain and they have a solution. That solution is the new Sprint PCS Fair & Flexible Plan which automatically adjusts a customer's plan based on usage maximizing the customer's savings. The work was done by Publicis & Hal Riney of San Francisco and will include radio, newspaper, magazine, collateral, direct mail and online efforts.

Written by Steve Hall    Comments (0)     May- 7-04  

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