Behavioral Targeting Reaches Prospects Earlier Than Search in Buying Cycle

A new eMarketer white paper by Debra Aho Williamson examines how behavioral targeting works, how it relates to search engine marketing and how marketers can make it work to their benefit. Also noted is behavioral targeting's ability to touch the consumer in a targeted manner earlier in the buying cycle than search engine marketing can as it requires no input from the consumer.

Written by Steve Hall    Comments (0)     Aug-26-04