Burger King and AOL Promotion Dumps Blank CDs on College Campus
The CDs, packaged with a cover that says, "What's Up With This Blank CD" and a pamphlet that says "Mix It Your Way," were distributed as an insert in the school's newspaper yesterday.
The copy read, "It's yours to burn any way you want with free music downloaded from America Online when you buy a hot Original WHOPPER sandwich from BURGER KING. There are over 700,000 songs to choose from, including in-studio performances from Sessions and AOL." It's very likely we'll see this campaign on more college campuses around the country. More images here, here and here. Thanks to ASU grad student Tian for the tip and pictures.