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Volkswagen Puts $1.4 Billion Media Business in Review

Seeking to "buy media smarter and cheaper," AdWeek reports Volkswagen is evaluating its global $1.4 billion media business. Of course, no sources are talking except to say that current agencies Havas Media Planning Group and Grey Global Group MediaCom have been invited to participate in the review.

Written by Steve Hall    Comments (0)     Sep-29-04  
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