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Mini Cooper Promoted With 'Counterfeit' Site

For its client, Mini, Crispin Porter + Bogusky, it seems, has created a site for a ficticious group called Counter Counterfeit Commission, an organization whose apparent mission is to rid the world of counterfeit products. The site has a photo collection of tricked out vehicles purported to be fake Minis. It also has video footage of a police dogs sniffing out fake Minis trying to make their way into the country, a $19.99 consumer alert DVD detailing the apparent underworld of counterfeit Minis and even a phone number answered with a message machine by a guy code named "Bosco" claiming to be doing undercover work in Brazil and Copacabana.

The site is engaging enough with tips on how to detect a fake, an area to upload photos of fakes and rate their fakeness quotient and a victim support area where those who've been had can get support materials.

Written by Steve Hall    Comments (0)     Feb-18-05  

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