Yet Another Star Launches Fragrance Brand
Another actress is joining the stench parade. Sarah Jessica Parker has signed a global licensing deal with Coty's Lancaster Group to co-market and develop a line of fragrances, slated to launch this fall in department stores in the U.S. and U.K. Financial terms of the agreement were not disclosed.
This partnership is a first for Parker in the fragrance market.
Although marketing was not detailed, it is expected that she will support the line with her appearance, following J. Lo, Celine Dion and Britney Spears, who have their own fragrances. Parker currently stars in a marketing campaign for The Gap.