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Product Placement Firm Sued By Mark Burnett Productions

Purveyor of reality TV series and product placements galore, Mark Burnett Productions has sued product placement firm Madison Road claiming it charged its clients, Crest, Levi's and Mars 2.5 times Burnett's normal product placement asking price. Even in an industry where everything is marked up, 250 percent oversteps things just a bit. No one's commenting, of course, beyond bland, say nothing statements.

Written by Steve Hall    Comments (0)     Mar- 7-05  

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