Bike Messenger Marketing the New, Already Dead Fad
First, there was Lincoln who used the name of a real bike messenger without permission in a print ad. Then, there was Coors Light which did a less than respectable job of properly representing bike messengers in a giant New York City billboard. After that, it seems things turned around with one marketer, Puma, which displayed a bit of sense with its Team Puma bike messenger association.
Now, while on her way to work this morning in Chicago, Adrants reader Amanda Moorhouse reports having been handed a Starbucks DoubleShot that was pulled out of a messenger bag by a guy dressed as a bike messenger. Two makes a trend. Four makes a trucker hat.