Gillette Says Screw It, Keeps M3Power Razor Claim

Even though a U.S. District Court ruled, earlier this week, Gillette's M3Power advertising claim, "stimulates hair up and away from skin," is unproven by Gillette research, the razor giant, snubbing the court and competitor Schick, will continue to use the "up and away" phrase in its advertising.

Written by Steve Hall    Comments (1)     File: Policy     Jun- 4-05