GM to Promote Solstice With Times Square Concert
To promote is cool, new convertible, the Pontiac Solstice, GM is hosting a concert tonight featuring Citizen Cope, The Vacation and Kinky. An email from someone, obtained by Gawker, promoting the event to a New York media outlet said, "It's a bi-coastal marketing/entertainment program that does include a partnership with Maximonline.com and additional programs on Pontiac.com. The event is in Times Square with a VIP party/homebase set up at The Whiskey Bar in the W Hotel. I can't reveal all of the information at this time, but it is a strong story that would be worth your reporter's time." OK. We'll take your word for it.
If you're interested in the rest of the PR-foolery whereby PR specialist attempts to tease media without giving good reason why media should cover the event, check out the Gawker article.