Billboard Muffin Crushes Car


AdPulp points to a billboard for shopping site Bloom which shows a pan of muffins, out of which, one has fallen and crushed a car beneath. Now that's creative!

by Steve Hall    Sep-21-05   Click to Comment   
Topic: Outdoor   

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That might be creative. But to what end? How does that sell muffins? This kind of "cute" advertising is ineffective and passe'.

Posted by: SpaceMonkey on September 21, 2005 12:32 PM

How do you know it's ineffective, SpaceMonkey?

Posted by: Steve Hall on September 21, 2005 1:07 PM

It'll get people talking. When was the last time anyone talked to you about muffins? Or more specifically a brand of muffins?

Posted by: Mark Szczepanilk on September 21, 2005 1:40 PM

yeah. that is an amazing ad.

Posted by: anon on September 21, 2005 2:29 PM

How do you know it's effective, Steve?

Posted by: Not SpaceMonkey on September 21, 2005 2:35 PM

I never said it was. I said it was creative. There's a difference.

Posted by: Steve Hall on September 21, 2005 2:51 PM

I'm confused. Was this an accident or was it staged? If it was planned, it has to rank as one of the bests ads ever. But I doubt it was set up, because I would think that smashing a car would be very expensive.

Posted by: Susan Crumpler on September 21, 2005 2:51 PM

Does anyone know who did this board? Or where it is?

Posted by: Pam Dooley on September 21, 2005 2:57 PM

I have a master's degree in advertising from Michigan State University. That's how I know.

Posted by: SpaceMonkey on September 21, 2005 3:42 PM

Pam, I assume an agency out of Charlotte called Boone/Oakley was behind this billboard. They have the Bloom account.

Point of order, Steve: You doubted SpaceMonkey's assertion that the billboard was effective. It is therefore logical to assume that you think it is. If you are questioning SpaceMonkey's claim, it is only fair to question yours as well.

The prosecution rests its case.

Posted by: Not SpaceMonkey on September 21, 2005 4:35 PM

Yes Boone/Oakley did the board. The smashed car is part of the board (notice how it is parked on the grass). Sounds like they planted the car there for a week with a "for sale" sign and then one night crushed it with a muffn. Great stuff!

Posted by: Bevo on September 21, 2005 5:03 PM

I've heard of going down on a muffin in a car, but a muffin going down on a car...that's news!

Posted by: bill hanberger on September 21, 2005 9:13 PM

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