Intelligence-Challenged Outdoor Company Mounts Poster Backwards
There seems to be rampant idiocy running through the outdoor industry these days as indicated by this image sent to us by our blunder-busting brand bluecoat, Bucky Turco. Following Viacom's placement of a McDonald's billboard directly below that of a childhood obesity board (though one person says it could be a PhotoShop job), Van Wagner Outdoor, in New York City, has placed a poster, at 1st and 19th, backwards on a phone kiosk. Perhaps intending to reach passing drivers as they look in their rear view mirror, the poster is an ad for Tim Burton's new Corpse Bride movie.
UPDATE: Van Wagner says, in Comments, it was an act of vandalism, writing, "we know it was vandalism because when OUR guys (yes, a Van Wagner employee) went to rectify the problem, they came to find all the bolts and the diffuser had been stolen from the unit. It's a ridiculous act of vandalism, as most are, but it was vandalism nonetheless." That said, debate continues to rage in Comments as to the validity of this explanation.