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Lotteries, Internet Access, Katrina Themed Campaigns Break

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Amy Corr of MediaPost has rounded up several recent campaigns for her weekly Out to Launch column. First, Tom Brady appears in a Visa commercial, created by BBDO, called Metaphors in which he educates consumers about credit card security. Desperate Housewive's Marcia Cross and Nicollette race through a grocery store in a commercial, created by Y&R SF, to see who can fill their carts with the most 7UP Plus. La Agencia de Ocri & Associates has created a Hispanic campaign for Verizon to promote broadband services. Draft New York has created another Verizon campaign promoting DSL. The Minnesota State Lottery is running a horror-themed Powerball campaign created by Coll + McVoy. MDB Communications has launched an outdoor campaign for DC Lottery's game, DC Daily 6. And GSD&M worked with the Advertising Council and the American Red Cross to quickly create a PSA for Katrina victims.

Written by Steve Hall    Comments (0)     File: Campaigns     Sep- 9-05  

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