Kenneth Cole Billboard Asks 'Wear?'

Comments

Note to Kenneth Cole Copywriters:

Eschatology + Marketing = Sucky Marketing

terrible.

More elitist crap. If only they could use theier powers for good and not evil.

When will they drop the stupid word-play crap? No matter the intentions behind the ads, it just makes every statement look like it comes from some overpriveleged college student with middle-class guilt and a thesaurus. Maybe that was Kenneth Cole to begin with.

For Mr. Cole, the much more pressing crisis is the dearth of talented copywriters at his ad agency. I could just picture him driving by that billboard: "I didn't @$&*ing say that! Who the hell put my name on that blather?" Then his driver hands him a chocolate martini wrapped in a silk scarf and Mr. Cole forgets all about it.

To my knowledge and unless things have changed, Kenneth Cole rarely, if ever, uses an outside agency. Though they've been known to "use" ideas gained from outside agencies. He relies on in-house talent for his advertising.

Not only do they get the ideas from in-house, KC personally signs off on all of them before they go into prod. He also writes a lot of them.

Times like these Mr cole would be best just having a blank billboard with just his name on it... what the hell did that blather amount to/for??? a minus I think!

The main point behind these is shock value. The point is that most people who read and remember them because of that will not be attracted to the product anymore because of the message in the ads. Overall, a counter-productive initiative.