MSN 'The Wall' Gets Projection Promotion
To help promote MSN's The Wall, a project that allows people to create virtual grafitti, The Wexley School for Girls created a contest whereby entrants could submit their grafitti. Wexley then projected the winners' work tagged Atlanta using high-powered light projectors, throwing artwork on various buildings. There are plans in place to roll the promotion out to other cities. See the work here.
Comments
Sorry but this is a dumb idea. For some reason alot of brands see graffiti as a type of golden fleece for urban based marketing. Well it's not. There is a thin line between using graffiti right for advertising and not. This one clearly being the "not." What the hell does MSN or Sprite have to with graffiti? What committment are they making to the graffiti commmunity? To me this is another good example of hit and run marketing at its finest.