Paris Hilton's Daddy Rolls Out New Ad Campaign

Hilton Hotels Corp. will launch its first television advertising campaign in more than 10 years when it rolls out new spots on Jan. 15, the marketer said. Y&R, which won the $40 million account last July, has developed four spots for the hotel chain which will air on CSI, Boston Legal, Desperate Housewives among others and on cable as well. The campaign will boast a new, un-sexy but very informative and practical headline, "Travel should take you places.

Written by Steve Hall    Comments (1)     File: Campaigns     Jan-12-06