Tutorial Explains How to Create A Viral Campaign
Street art site Wooster Collective is running a weird How To series, a part of which is called Lepos' How To Plan A Viral Marketing Campaign. The section contains a truer than fiction, step by step guide on how to create a viral campaign from using borrowed ideas, other's artwork, cheap labor and street youth. The tutorial then points to the "real" Where's Lepos viral site. Funny stuff.