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We get all sorts of work sent to us here at Adrants from companies looking to get some viral juice. Our army of ridiculously stacked, pleated-plaid miniskirt-wearing interns cull through thousands of submissions every day in search of something that might interest you or serve as a shining example of what the marketing industry is capable of.
Over the past year, there were a handfull of video campaigns that not only went viral but also inspired people in different ways. From crazy dances and Ugandan rebel leaders, to men freefalling from space, this past year had something to keep everyone entertained.
These ten videos were huge hits and created a lot of buzz. Here's a list of ten of the top viral video successes of the past year. Can you do better?
Describing its new work for UK mobile network Three, Wieden + Kennedy London said, "Shot against the dramatic backdrop of the Shetland Islands, the :60 spot follows the story of a stocky little pony. But this is no ordinary Shetland pony. With the scrape of a hoof, and a flick of his Tina Turner-esque mane, he effortlessly moonwalks along to the sound of 'Everywhere' by Fleetwood Mac."
Which is all that really needs to be said about this new commercial that touts a "pony mixer" that lets people remix the pony to dance any way they choose. Except, of course, that it already has over 1.4 million YouTube views since being released February 28.
What's the easiest, most sure-fire way to guarantee your branded video will get millions of YouTube views? Digitally-manipulated dancing babies, of course! Following this well-known fact, Kit Kay in India launched a video in mid-January which now has about 2.5 million views.
The ad is hilarious. The baby laugh track is guaranteed to make you giggle!
Today, Unruly Media, keeper of the ever popular Viral Video Chart, has unleashed a tool that is said to offer advertisers the ability to predict the viral success of videos.
Unruly's ShareRank promises to help advertisers optimize their content by determining, in advance, how much earned media they can expect to see.
Advertisers who use the predictive tool will gain insight into the psychological, social and content triggers that affect the success of their video content as well as learn the word of mouth potential of their video before they spend anything on media.
In this guest post, Topline Communications Head of Video Production Jamie Field outlines the steps he feels need to be taken to increase the likelihood a video will go viral. Topline Communications is a video production, PR, social media and SEO consultancy, based in London
Viral is the holy grail of video marketing. Everyone wants to commission a viral video, but briefing your video production company to make you one is ridiculous. That's because a video that becomes as contagious as swine flu cannot be achieved by a cameraman editor producer and director.
Instead, the concept needs to come from within your company - and your PR department is probably the best place to start. Aren't they the people that generate story ideas that are designed to appeal to the highest possible percentage of your target audience? (If they aren't then your department is costing you money!).
Last week a mysterious teaser campaign began to appear on outdoor media across the nation. The campaign made statements such as "The Genetically Privileged Deserve to Die, "Cat Lovers Deserve to Die, "Crazy Old Aunts Deserve to Die, "Hipsters Deserve to Die, "The Tattooed Deserve to Die" and others.
Many were not pleased with the campaign's sentiment with some ripping down the posters and one man telling CBS Chicago, "Nobody deserves to die; come on, that's a hell of a statement."
Have you seen the new Turkish Airlines commercial featuring Kobe Bryant and Argentinian soccer player Leo Messi? No? Then you are not one of the almost 22 million people who have.
The video, launched on December 6, now has almost 22 million views on YouTube. In the video, Bryant and Messi vie for the attention of a boy by performing increasingly amazing stunts starting wil ball play and progressing to card house building and balloon animals.
Ultimately, both greats lose to a bowl of ice cream offered by a flight attendant.
Having nothing whatsoever to do with advertising other than it's Friday, Friday...we bring you Nicole Westbrook who, perhaps, may become the next Rebecca Black sensation. Produced by Patrice Wilson, the man behind Rebecca Black's Friday, comes "It's Thanksgiving," yet another auto-tuned, teen-fueled ode with, this time, a focus on Thanksgiving and allthe cheesy wonder the day brings.
With a humorous look at the not-so-untrue underbelly of what makes a video go viral, john st. gives us Buyral, a service that guarantees your video will go viral. OK, so not really but it guarantees a few laughs and gets a nod for a nice agency self promo.