5 Plugins To Improve Your Website Speed And Performance In 2021


WordPress is one of the most popular examples of existing operating systems. Businesses often use it to create and maintain websites that provide information and services. According to a Kinsta study, 40% of Internet websites are built using WordPress. This is quite significant compared to competitors like Wix (1.6%) and Joomla (2.6%) on the website.

Despite the best efforts of teams or individuals to develop rich and "diverse" WordPress websites, there is something that inevitably compromises user experience, website speed, or inadequacy. Caching plugins to speed up the site is as important as a WooCommerce product video plugin for a Woo store to maximize sales.

You might wonder why website speed is important to business and why ensuring website speed should not be avoided.

This article shows you how WordPress users can customize their websites with quick plugins. Caching helps speed up your WordPress site and improve performance.

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by Steve Hall    Sep-24-21    
Topic: Tools

3 Effective Affiliate Marketing Strategies to Increase Your Earning Potential


Affiliate marketing is among the easiest and most popular ways to earn money online. It has several benefits and drawbacks that you need to consider before dipping your toes into it.

Even with the saturated market of today, you can still easily be successful in the affiliate marketing business. The only thing you need is to embrace the best blueprints and take a quality approach.

That said, let's shift your focus to some effective affiliate marketing techniques that can boost your efforts:

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by Steve Hall    Sep-24-21    
Topic: Tools

How to Boost Ad Viewability by Targeting 'Ad Aware' Users


Over the past few years marketers have attached increasing value to ad viewability as a key metric in measuring the success of digital campaigns. After all, making sure that your online ads are seen by your target audience is clearly important.

At a very basic level, ad viewability for mobile or web ads was first defined back in 2010 by the Interactive Advertising Bureau (IAB) and the Media Rating Council (MRC), as a way of measuring a digital ad's performance and cost-effectiveness.

Generally speaking, display web and mobile ads are counted as viewable impressions when at least half of the ad is in view for at least one second, whereas video ads are counted as viewable when at least half of them are in view and playing for a minimum of two consecutive seconds.

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by Steve Hall    Aug-25-21    
Topic: Tools

7 Ways to Use Google Trends for Content Marketing


Digital businesses want to know what information people are searching for online. Better insights about popular keywords, terms and web user demographics can help businesses improve their marketing strategy.

Information about trends of search patterns help businesses to design content that helps users more effectively. It also gives them an opportunity to show how their products and services help people.

Let's take a closer look at how Google Trends can be used to create better content that gets noticed and brings traffic to your website.

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by Steve Hall    Aug-25-21    
Topic: Tools

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Visual Marketing: How to Sell Easy Through Perfect Photography?


Finding new and unique ways to reach modern consumers is something most business owners are passionate about. While there are several ways to attract attention from potential customers, few are as effective as visual marketing. A recent study found that over 70% of businesses report using visual marketing in their existing advertising campaigns.

Before you start investing in visual marketing campaigns, you need to figure out how to approach the process of creating pictures for your target demographic. If you want to have success with visual marketing, consider these great tips below.

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by Steve Hall    Aug-16-21    
Topic: Tools

What is App Store Optimization (ASO) & Why It's Integral To Your App's Success


There are over 5 million apps available for you to download at this moment in time. So needless to say, there's a lot of competition you need to beat out.

Launching an app requires a lot of research and marketing efforts to make sure that there's a demand or need for it in the crowded marketplace. While there are tons of tools and strategies you can use to analyze that, none of them are as important as app store optimization.

Also known as ASO, app store optimization is a process that utilizes targeted keywords to increase an app's visibility within app stores like Apple's App Store and Google Play. Similar to search engine optimization or SEO, ASO targets keyword phrases that people are most likely to use while searching for a similar app within an app store.

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by Steve Hall    Aug- 6-21    
Topic: Tools

How are Marketing Developers Using Digital Tools to Meet Their Needs?


Companies today depend on digital marketing tools to leave a mark in the business. You may find this amusing, but the tech tools can actually help you save time performing trivial tasks.

Unfortunately, many companies are still not making the most of these tools, but we can only say for certain, if you do not employ these modern marketing tools, you will lag behind in the market.

But, we have a piece of good news for you. There is no dearth of digital tools in the market. They can perform all the heavy lifting and help you with your marketing campaigns.

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by Steve Hall    Jun-30-21    
Topic: Tools

The Tools and Strategies Used by Thriving Remote Businesses in 2021


The pandemic and its resulting lockdown over the past 12+ months have presented unique challenges for businesses around the world, with some industries being massively affected and others having to adapt and change in order to continue to prove profitable. Using the right online tools and strategies across different digital platforms, some smart entrepreneurs and business owners have made the most of remote working and digital trends, leveraging different platforms and technologies in order to prevent current conditions from affecting their success in the long-term.

Want to make some changes to your company's online strategy? Feel like you could be doing more with technology, or across social media platforms? To help get you inspired, here are a few different examples of tools and strategies that have been used by remote businesses across the globe in order to maintain relevancy and succeed in spite of the pandemic.

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by Steve Hall    May-25-21    
Topic: Tools

How Can You Take Advantage of Google to Improve Your Business


Marketing through sites requires a strategy that takes your business goals, and then uses your content as a primary means to achieve those goals.

For instance, your business goals might include increasing brand awareness -- to achieve this goal, you might implement a content strategy that focuses on SEO to increase website visibility on the SERPs and drive traffic to your products or services. Producing high-quality content to meet business needs can help companies build trust with new audiences and, ultimately, succeed over the long-haul.

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by Steve Hall    May- 3-21    
Topic: Tools

Why Customer Experience Analytics is the Future of your Brand's Success


Your brand has more valuable resources in research and implementation today than probably ever before. But even with all of this free information at your fingertips, businesses can struggle with the idea of trying to determine the future for consumer demands when it comes to marketing properly.

Data analytics have been able to bring us one step closer to doing so. Your marketing can accomplish this strong bond with your customers at a high level will result in customer retention and loyalty.

But how to stay relevant with these digital trends:

  • How do you still advertise to customers and identify their needs?
  • How can you continue to spot market trends in their behaviors to find the unified view and execute a new launch/campaign for a product or service?
  • How can you offer an exceptional and customized experience online?

There are many things that Customer Experience Analytics can tell companies that will help them provide marketing, advertising, and service teams with more insight into their behaviors.

Here are some reasons you need to consider Customer Experience Analytics as an essential tool to market for your brand's success.

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by Steve Hall    Apr- 8-21    
Topic: Tools