In today's competitive business environment, most advertising agencies are using data analytics to hone their clients' campaign strategies and to improve their job of targeting, tracking, and engaging customers.
With mobile commerce growing at an annual rate of 42 percent, and with one-third of online shoppers making at least one purchase via smartphone over the last 12 months (and 20 percent via tablet), marketers that ignore mobile analytics are doing themselves a major disservice. The same goes for social, where tracking, measuring, and engaging consumers via sites like Facebook and Twitter is absolutely crucial.
If your goal is more conversions, there are steps you can take right now to make that goal a reality. The good news is, most of these actions don't don't require any investment other than time. Here are 12 tips that can help you achieve as much as 25 percent more conversions.
Online marketers and just about everyone who plays in the space has a reputation for being a leader and an innovator. After all, back in the day, anyone who had anything to do with online marketing had to move mountains, jump through hoops and put forth Herculean effort to convince their decidedly offline bosses that anything .com was even worth talking about.
Much like those early online marketers, affiliate marketers are great innovators, inventors, over-achievers and, well, all around heroes when it comes to developing newer and better ways to sell products online.
Let's take a look at a few innovative companies in the affiliate space who have developed new and unique methods which have improved the online retail shopping experience.
Media buying. It's changed a lot since the days of Mad Men's Harry Crane. Want to know which publishers will perform best for your campaign? How about which Display Ads your competitors are running and which campaigns are most successful for them?
This Adclarity webinar will explore how to effectively use competitive intelligence to dramatically improve your media buying.
These days, most enterprise marketers use a multichannel brand awareness and business development strategy to spread the word about their company, products and services via a variety of platforms including digital ads and social media marketing. But, sadly, television still gets the lion's share of ad spend. Isn't it time for enterprise brand marketers to demand their TV campaigns work harder and smarter?
Over the last few years, as the online marketing industry has continued to grow and evolve, its practices and technologies have become increasingly complex. There are new marketing channels popping up all around us and opening up previously unknown revenue streams that are lucrative to both brand manufacturers and resellers alike.
The challenge for brands though is in taking advantage of these new opportunities, because despite their ability to generate more revenue, they also generate more potential risks for large brands because of the number and anonymity of the affiliates involved. Thus, companies often forfeit control over the ways in which their brand is represented in the hopes of earning more profit, but this is a dangerous game.
Visual content is being used in a variety of ways to communicate. Large amounts of data are being packaged into easily consumable infographics. Videos are being used to tell dynamic stories. Even consumers, knowingly or not, are in on the visual content creation with sharing pictures of their interaction with products and brands. All of this content needs to be managed in order to be shared and used. Get the most out of your visual content with these 5 tips for managing visual content.
Well, the Halloween candy is now on clearance and the plastic turkeys are on display. That can mean only one thing: we're at the cusp of Holiday Shopping Season! As someone who spends all day, every day thinking about the best way to get the right message to the rightperson at the right time, the holidays keep me up.
Recently we all learned from the IAB that digital ad revenue is significantly up over previous years. Yet, despite the mind-blowing $20.1 billion spent in the first half of 2013 alone, I'm excited about the opportunity to help retailers make sense of all their options and use them in the most effective manner - especially, during the critical holiday shopping period.
Nothing loses an agency client faster than inefficient process and the frustration it causes. Not even Cannes-winning work can keep a client if the agency can't manage the relationship properly. Earlier, we wrote about the impact of industry consolidation and how it has affected the ability of the acquired agency and its holding company siblings to work smoothly and efficiently.
Here are seven tips you can put to use right now to ensure your agency is serving your clients swiftly, effectively and efficiently - like the proverbial well-oiled machine.
According to estimates from an August eMarketer report, mobile advertising is a $16.7B market but represents just 14% of the total $117.6B digital ad spend. Despite market opportunity and years of "this is the year of mobile," mobile media buyers have struggled to manage campaigns given the voluminous variety of players and their incompatibilities.
As smart phones and tablets consume more and more audience time, ad spend will (we are told) further shift into mobile. One new company, LiquidM, aims to make things easier for the mobile advertising space with its whitelabeled product offering.