- PC Magazine editor in chief gives Steve Rubel an earful over a comment he made about the magazine on Twitter. Steve Rubel responds.
- Cynopisis reports, "Google CEO Eric Schmidt mentioned his company was 'very close' to releasing a new digital filtering system called "Claim Your Content" that would automatically identify copyrighted content via audio and video fingerprinting technology. Speaking at a keynote session at NAB, he claimed two or three partners are currently testing the tools. Schmidt also said that YouTube is also working on a video advertising network that will involve pre-roll and post-roll spot ads."
- Here we go again with yet another million dollar homepage thingy. This time, companies can buy one frame, yes, one frame of a video for $39. It might be cheap but no one's gonna see it.
- All animal rights efforts don't have to be as in your face or as off-putting as PETA. Animal Rights Stand takes a very different approach.
- Adobe's got a cool new site promoting its Creative Suite 3. On the site you can use the tools and build an actual website. EVB created.
- Weird. Just weird. Gremlins in Progressive Direct commercials.
- Former FCB CEO Steve Blamer is now CEO of Creston, a UK marketing holding company.
Apparently believing employees aren't intelligent to find their own industry news sources and laughably calling it "first of its kind," JWT has partnered with Nielsen to create JWT NewsWatch, a customizable "information portal" which will pull news from 40 sites including AdWeek, BrandWeek, MediaWeek, Billboard and The Hollywood Reporter. Obviously they haven't heard of the countless other news aggregation services (NewsPage, anyone?) that have been around since the birth of the Internet or RSS readers which are free and are comfortable paying InfoDesk what is likely to be a hefty fee for creating/managing this service.
Uh, oh. Marketers. Advertisers. Do not use this. Repeat. Do not use this. This being a technology that allows you to use lasers to put temporary graffiti on buildings from hundreds of feet away using a laser wand. If you do use it, you know what's going to happen. The entire world is going to look like Times Square because every building will be turned into a "temporary" billboard. Come on. Admit it. You know you can't resists this. Check out a video of it here.
Whether this goes anywhere or not is anyone's guess but no one thought the online ad banner would become what it is today either. A new online magazine, Dormant Forces, has launched and will be supported by what it calls an AdFrame designed to elicit "curiosity clicks." The Adframe consists of small, subtle squares with nothing but the advertisers name or tagline. Clicking the square takes the visitor to the advertiser's site. The publisher plans to do a similar thing in the printed version of the magazine. Anyone care to predict the future of this venture?
More and more, the advertising business is becoming commoditized with services that make it ever easier for advertisers to circumvent the infrastructure that the industry has built over the last 100 years. Every year, another do-it-yourself service crops up offering companies tools to create their own advertising without the need for an agency. Certainly, these services will not replace ad agencies but they may take a dent out of their revenue stream.
Omnicom Group is hoping to stem any potential loss to this new ad-o-matic approach and launched their on such service through on of its agencies, Zimmerman, called Pick-n-Click which provides automotive advertisers 150,000 components to choose from when crafting an ad. car dealer franchise AutoNation has signed on and is using Pick-n-Click for its 331 car dealers.
If you're a small publisher and you want to insure you are getting the most revenue you possibly can from your advertisers, you might want to check out the just launched RMX Direct from Right Media, a service that pits inventory-bidding ad networks against each other and serves the highest paying one to the publisher. Automatically. Currently, RMX Direct has nine ad networks in its system but publisher can add as many others as they want and pit them against the existing networks for bidding.
We'll admit it's one of the few sites we've been to that actually does a good job explaining what the company does and how it can benefit the parties involved: advertiser, publisher and ad network. While we haven't used the product, if you're trying to maximize revenue as a publisher, it sure sounds like something one should check out.
Lots of neat new media coming out lately (like this!). This is probably a favourite, as it takes the Youtube concept and turns it into something that benefits video producers many times over.
AdBrite's InVideo service lets you embed video onto your site and share it. When other people put your work on their sites, it reflects your logo and draws clicks back to you.
What a spiffy little service. Our only complaint is the kitschy pitch AdBrite uses to push it. Why is everybody all up on this neurotic hipster laugh-with-us-as-we-laugh-at-ourselves kick? It's cute and all but sufferers of Ad ADD are growing bored with the shtick.
You know those casual-sounding recorded calls that say you should refi your house? Now you too can act like you don't have time to make calls yourself.
Eidoserve presents Abby Me, who does all the dirty work for you. Punch in the number of who you want to call and write a whimsical message. Seconds later a pleasant but eerie female voice will call the receiver from your number and repeat what you scribbled out. It's sure to irritate everyone you know and make you feel more important than you are.
Abby makes good with simple phrases like "Hello, I want to have your babies" but not so well with $10 words like "Supercalifragilisticexpialidoceous." Well, an assistant who at least tries to convey nonsense with a straight face is always a keeper. Best of all, she doesn't charge anything. Why can't most interns be that awesome?
RBLM's holiday card not only greeted us personally but also cleverly showcased their new creative effectiveness tool: the Scooter Challenge.
Find out how your work holds up streetside by uploading your own ads, then getting a view of how it looks from a scooter's perspective. RBLM admonishes detail-happy ad-heads to keep it simple. We agree, we like the idea and we dig how they got it out to us. Boy are those guys smart.