Buddy Media Adds YouTube to Social Media Management Offering

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Social software provider Buddy Media has announced the launch of its YouTube social marketing solution, billed as the first global solution of its kind. With the service, brands and agencies can deploy a suite of social applications which Buddy Media would love for us to call "sapplets." These "sapplets" will help brands and their agencies customize their YouTube pages and deliver relevant social content globally based on a user's country and language settings.

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by Steve Hall    Apr- 3-12    
Topic: Social, Tools



BloomReach Simplifies SEO, Increases Site Traffic

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Are you a brand that wishes you had a more effective way of increasing the number of customers visiting your site and buying your products? Or maybe an agency hoping to the same for a client? Does SEO give you a headache?

We don't normally pimp technology solutions here on Adrants but we stumbled across an explainer video for a company called BloomReach and chose to dig a little deeper. The company, which claims to be able to increase organic search traffic by 80 percent, "maximizes online revenue by getting the most relevant products and services found on any platform." Basically, it's automated SEO and SEM.

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by Steve Hall    Feb-22-12    
Topic: Tools



Agora Social Visualizer Delivers Social Media Insight to Nokia Employees

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What if you were able to walk into the lobby of your company and get an instant snapshot of what people were saying about your brand across social channels? It'd be worth standing there for five minutes and taking it all in with a cup of coffee, right?

That was Nokia's goal when they created Agora, a six screen social visualizer that brings together all the social conversations, good and bad, about the brand.

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by Steve Hall    Feb-14-12    
Topic: Brands, Social, Tools



ContactComplete to Make Connecting With Ad Industry Contacts Easier

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Are you a media buyer who needs to know who at Conde Nast Digital handles sales for Hotel Chatter or Golf Digest? Are you a sales rep who would love to be able to make just one phone call directly to the media buyer at Saatchi who handles the account you are trying to pitch? Are you a brand marketer who is frustrated because you can't find the right person at TBWA\Chiat\Day to speak with about giving a capabilities pitch to your boss two days from now?

ContactComplete is a community of advertising sales, marketing and business development professionals who pool contacts to find new leads and keep track of existing clients.

It's a crowdsourcing approach to business contact management the company likes to call groupsourcing which can be described as the wisdom of your industry peers vs the wisdom of the crowd. Like crowdsourcing, where information and content are contributed and maintained by the crowd, groupsourcing draws on circles of colleagues or business associates for content and information that is more relevant to those involved.

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by Steve Hall    Jan-26-12    
Topic: Tools



SocialBridge Will Improve Your Agency Relationship, Prevent Break Ups

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This is one of the somewhat cooler promotions we've seen for an agency workflow/collaboration system. Who knew we'd find it amidst our white paper series. The promotion is for SocialBridge which apparently makes it really easy to collaborate, share assets, comment on proofs and give approval with co-workers and clients in virtual work rooms.

But let's talk about the promotion. It's that classic, almost smarmy comic book approach to the break up and make up. Apparently SocialBridge can cure relationships of all kinds. Even the messy ones between coworkers in agencies and between agencies and their clients. Check it out. Yes, you do have to register for the white paper to see it. Fair warning and your choice but we like the promo and we think the offering is worth checking out..

by Steve Hall    Jan-24-12    
Topic: Agencies, Tools



Buzzboard to Provide Digital, Social Media Dashboard

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vSplash has introduced BuzzBoard, a digital marketing and analytics platform that gives small business advertisers an overview of their digital presence across websites, search engines, blogs and social media and helps them to monitor, measure and track their online performance.

Of the offering, Founder and CEO Umesh Tiberwal said, "BuzzBoard offers a holistic view of the digital world of an SMB. It not only allows SMB aggregators to help their customers understand how they are performing across digital media, it provides aggregators empirical market data for targeting their sales efforts."

by Steve Hall    Dec-12-11    
Topic: Tools



FastPay to Speed Funding and Invoice Payment

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FastPay, a new tech-enabled finance platform servicing ad-tech businesses, launched today with $25 million already funded to dozens of digital media businesses. FastPay "empowers early and mid-stage companies in this $29B industry to fund their growth in an efficient, cost effective and equity-preserving manner. "

And that's not all. It's about getting paid faster once your business is up and running.

eMarketer estimates the size of the digital ecosystem will grow to $100B by 2015 and the IAB says nearly 80 percent of invoices now take from 60 to 90 days or more to pay. We can personally attest to this and it's not fun so we're a big supporter of any entity that claims it can get us out money faster and more efficiently.

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by Steve Hall    Oct-25-11    
Topic: Tools



Social Reward Survey Offering Delivers Brands Consumer Insight

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Today, social media sponsorship company IZEA announced WeReward Insights, a new survey feature for its WeReward mobile rewards application that helps consumers earn money from brands by performing brick and mortar-related actions with their mobile devices.

Through WeReward Insights, advertisers can offer surveys to segments of the WeReward app user base. WeReward has opt-in demographic data such as purchasing habits at stores and restaurants which can be analyzed and aggregated. That data can then be used by brands to get a real-time snapshot of their consumer's behavior.

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by Steve Hall    Oct- 4-11    
Topic: Social, Tools



Facebook Bid Management and Budget Allocation Get Automated

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Today at OMMA, Clickable CEO David S. Kidder introduced the company's Social ActEngine, a set of algorithms that automatically reallocate budgets and set bids for optimal performance in Facebook campaigns. The Social ActEngine also tests and prioritizes each ad within each campaign to ensure efficiency.

Clickable's Facebook Advertising Suite also introduces hourly syncing of all data with Facebook to enable real-time insights and optimization. The Facebook Advertising Suite is part of Clickable's flagship Pro tool, a technology for managing advertising performance across Google, Bing and Facebook.

Of the introduction, Kidder said, "Clickable continues to answer the call from advertisers and agencies seeking automation and intelligence to launch and manage more successful Facebook campaigns. Clickable will continue to invest aggressively in transformational tools to make serious Facebook marketers faster and more effective."

by Steve Hall    Oct- 4-11    
Topic: Industry Events, Social, Tools



Hulu Offers Viewers Choice With Ad Swap

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At the IAB MIXX Conference this morning during Advertising Week, Hulu announced Ad Swap, a new advertising product that allows watchers to swap out an ad they are watching for one that's more relevant.

As described on the Hulu blog by Hulu SVP of Advertising JP Colaco, "When an ad begins to play, a user can click on the Hulu Ad Swap icon in the top left corner of the player and bring up a number of ad choices, customized to that user's profile and previous ad viewing preferences."

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by Steve Hall    Oct- 3-11    
Topic: Online, Tools








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