Perhaps you've heard of the online media tactic retargeting. If you haven't, it's the practice (through retargeting ad networks) of placing online ads in front of people (wherever they go online) after they have visited the advertiser's site. It's a way of "following" a prospective customer around the web and "retargeting" them with ads for the site they initially visited.
But this can be done several ways. One of which is called search retargeting. This tactic follows people around the web with ads that align with a search they just completed on Google, Yahoo! or Bing. In theory, this tactic broadens an advertiser's reach because it targets potential new customers versus customers who may have already visited an advertiser's site.
Download this white paper (part of the Adrants white paper series) from Chango. It will educate you on all the various forms of retargeting as well as its newer form, search retargeting.
We all know video is big. We all know it should be an integral component of any online markering strategy. We all know it is a key component of a sound content marketing strategy. But, to some, it's a daunting undertaking that some believes requires too many resources to properly implement.
In this webinar, part of the Adrants whitepaper/webinar series, Alcatel-Lucent Director of Multimedia and Video Strategy Ed Youngblood and KnowledgeVision Founder and CEO Michael Kolowich discuss how brands can overcome the "content creator's dilemma." Youngblood and Kolowich share case studies, use cases and the tools and techniques needed to add video to your content marketing strategy.
Click here to start learning how you can incorporate video into your brand's online marketing strategy.
OK so what the hell is Marketing Automation and why should you care about it? You like your job, right? You like working in advertising, right? But you hate the more mundane parts of it that you have to do over and over again, right? Well that's where marketing automation comes in. Marketing automation is the name given to software platforms designed for marketing departments and organizations to simplify processes by automating repetitive tasks.
The world of advertising changes quickly. We can all agree on that, right? But are you changing fast enough, adapting quickly enough and adding the additional skills you need to stay ahead? If this sounds like the lead in to an ad, it is. Sort of. But it's also something you should seriously consider if you intend to remain relevant...and employable.
As part of our
whitepaper/webinar/seminar/tool/andotherthingstomakeyourjobeasier, we'd like to let you know about the University of San Francisco's online course program for internet marketing that can keep your current, keep you in demand and help you earn more money because...well, because you'll be smarter and brighter and more well informed than all those other people vying for that job or promotion you really, really want.
So check it out. What have you got to lose?
This guest article is written by Craig Robinson of Qwaya.
Once you've learned the correct way to approach and implement your Facebook advertising campaign, the next logical step is to optimize the ads themselves for the most effectiveness. Any marketer online, whether an individual affiliate or a large corporation, knows the key to receiving clicks and traffic is to make ads that appeal to as broad a base as possible within any given niche.
Obviously, there are many different ways in which to optimize ads for this goal, and also many different areas to target in terms of a respective niche. Age, gender, location, browsing habits, interests, income and even vices - depending on who you're advertising to, you may have to tweak multiple aspects of your ads.
Assuming you have the right tool to help you optimize your ads and keep track and control your campaign, here are some various steps to properly optimizing your ads for an audience.
Social software provider Buddy Media has announced the launch of its YouTube social marketing solution, billed as the first global solution of its kind. With the service, brands and agencies can deploy a suite of social applications which Buddy Media would love for us to call "sapplets." These "sapplets" will help brands and their agencies customize their YouTube pages and deliver relevant social content globally based on a user's country and language settings.
Are you a brand that wishes you had a more effective way of increasing the number of customers visiting your site and buying your products? Or maybe an agency hoping to the same for a client? Does SEO give you a headache?
We don't normally pimp technology solutions here on Adrants but we stumbled across an explainer video for a company called BloomReach and chose to dig a little deeper. The company, which claims to be able to increase organic search traffic by 80 percent, "maximizes online revenue by getting the most relevant products and services found on any platform." Basically, it's automated SEO and SEM.
What if you were able to walk into the lobby of your company and get an instant snapshot of what people were saying about your brand across social channels? It'd be worth standing there for five minutes and taking it all in with a cup of coffee, right?
That was Nokia's goal when they created Agora, a six screen social visualizer that brings together all the social conversations, good and bad, about the brand.
Are you a media buyer who needs to know who at Conde Nast Digital handles sales for Hotel Chatter or Golf Digest? Are you a sales rep who would love to be able to make just one phone call directly to the media buyer at Saatchi who handles the account you are trying to pitch? Are you a brand marketer who is frustrated because you can't find the right person at TBWA\Chiat\Day to speak with about giving a capabilities pitch to your boss two days from now?
ContactComplete is a community of advertising sales, marketing and business development professionals who pool contacts to find new leads and keep track of existing clients.
It's a crowdsourcing approach to business contact management the company likes to call groupsourcing which can be described as the wisdom of your industry peers vs the wisdom of the crowd. Like crowdsourcing, where information and content are contributed and maintained by the crowd, groupsourcing draws on circles of colleagues or business associates for content and information that is more relevant to those involved.
This is one of the somewhat cooler promotions we've seen for an agency workflow/collaboration system. Who knew we'd find it amidst our white paper series. The promotion is for SocialBridge which apparently makes it really easy to collaborate, share assets, comment on proofs and give approval with co-workers and clients in virtual work rooms.
But let's talk about the promotion. It's that classic, almost smarmy comic book approach to the break up and make up. Apparently SocialBridge can cure relationships of all kinds. Even the messy ones between coworkers in agencies and between agencies and their clients. Check it out. Yes, you do have to register for the white paper to see it. Fair warning and your choice but we like the promo and we think the offering is worth checking out..