OK so what the hell is Marketing Automation and why should you care about it? You like your job, right? You like working in advertising, right? But you hate the more mundane parts of it that you have to do over and over again, right? Well that's where marketing automation comes in. Marketing automation is the name given to software platforms designed for marketing departments and organizations to simplify processes by automating repetitive tasks.
The world of advertising changes quickly. We can all agree on that, right? But are you changing fast enough, adapting quickly enough and adding the additional skills you need to stay ahead? If this sounds like the lead in to an ad, it is. Sort of. But it's also something you should seriously consider if you intend to remain relevant...and employable.
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This guest article is written by Craig Robinson of Qwaya.
Once you've learned the correct way to approach and implement your Facebook advertising campaign, the next logical step is to optimize the ads themselves for the most effectiveness. Any marketer online, whether an individual affiliate or a large corporation, knows the key to receiving clicks and traffic is to make ads that appeal to as broad a base as possible within any given niche.
Obviously, there are many different ways in which to optimize ads for this goal, and also many different areas to target in terms of a respective niche. Age, gender, location, browsing habits, interests, income and even vices - depending on who you're advertising to, you may have to tweak multiple aspects of your ads.
Assuming you have the right tool to help you optimize your ads and keep track and control your campaign, here are some various steps to properly optimizing your ads for an audience.
Social software provider Buddy Media has announced the launch of its YouTube social marketing solution, billed as the first global solution of its kind. With the service, brands and agencies can deploy a suite of social applications which Buddy Media would love for us to call "sapplets." These "sapplets" will help brands and their agencies customize their YouTube pages and deliver relevant social content globally based on a user's country and language settings.
Are you a brand that wishes you had a more effective way of increasing the number of customers visiting your site and buying your products? Or maybe an agency hoping to the same for a client? Does SEO give you a headache?
We don't normally pimp technology solutions here on Adrants but we stumbled across an explainer video for a company called BloomReach and chose to dig a little deeper. The company, which claims to be able to increase organic search traffic by 80 percent, "maximizes online revenue by getting the most relevant products and services found on any platform." Basically, it's automated SEO and SEM.
What if you were able to walk into the lobby of your company and get an instant snapshot of what people were saying about your brand across social channels? It'd be worth standing there for five minutes and taking it all in with a cup of coffee, right?
That was Nokia's goal when they created Agora, a six screen social visualizer that brings together all the social conversations, good and bad, about the brand.
Are you a media buyer who needs to know who at Conde Nast Digital handles sales for Hotel Chatter or Golf Digest? Are you a sales rep who would love to be able to make just one phone call directly to the media buyer at Saatchi who handles the account you are trying to pitch? Are you a brand marketer who is frustrated because you can't find the right person at TBWA\Chiat\Day to speak with about giving a capabilities pitch to your boss two days from now?
ContactComplete is a community of advertising sales, marketing and business development professionals who pool contacts to find new leads and keep track of existing clients.
It's a crowdsourcing approach to business contact management the company likes to call groupsourcing which can be described as the wisdom of your industry peers vs the wisdom of the crowd. Like crowdsourcing, where information and content are contributed and maintained by the crowd, groupsourcing draws on circles of colleagues or business associates for content and information that is more relevant to those involved.
This is one of the somewhat cooler promotions we've seen for an agency workflow/collaboration system. Who knew we'd find it amidst our white paper series. The promotion is for SocialBridge which apparently makes it really easy to collaborate, share assets, comment on proofs and give approval with co-workers and clients in virtual work rooms.
But let's talk about the promotion. It's that classic, almost smarmy comic book approach to the break up and make up. Apparently SocialBridge can cure relationships of all kinds. Even the messy ones between coworkers in agencies and between agencies and their clients. Check it out. Yes, you do have to register for the white paper to see it. Fair warning and your choice but we like the promo and we think the offering is worth checking out..
vSplash has introduced BuzzBoard, a digital marketing and analytics platform that gives small business advertisers an overview of their digital presence across websites, search engines, blogs and social media and helps them to monitor, measure and track their online performance.
Of the offering, Founder and CEO Umesh Tiberwal said, "BuzzBoard offers a holistic view of the digital world of an SMB. It not only allows SMB aggregators to help their customers understand how they are performing across digital media, it provides aggregators empirical market data for targeting their sales efforts."
FastPay, a new tech-enabled finance platform servicing ad-tech businesses, launched today with $25 million already funded to dozens of digital media businesses. FastPay "empowers early and mid-stage companies in this $29B industry to fund their growth in an efficient, cost effective and equity-preserving manner. "
And that's not all. It's about getting paid faster once your business is up and running.
eMarketer estimates the size of the digital ecosystem will grow to $100B by 2015 and the IAB says nearly 80 percent of invoices now take from 60 to 90 days or more to pay. We can personally attest to this and it's not fun so we're a big supporter of any entity that claims it can get us out money faster and more efficiently.