At the IAB MIXX Conference this morning during Advertising Week, Hulu announced Ad Swap, a new advertising product that allows watchers to swap out an ad they are watching for one that's more relevant.
As described on the Hulu blog by Hulu SVP of Advertising JP Colaco, "When an ad begins to play, a user can click on the Hulu Ad Swap icon in the top left corner of the player and bring up a number of ad choices, customized to that user's profile and previous ad viewing preferences."
Social media marketing software company Wildfire, today, announced the release of new analytics that allow marketers to gain understanding of their brand's reach on Facebook, including how well brands are accessing the friends of their fans and how successfully they're creating brand advocates. Wildfire's new analytics will work with Facebook's new Insights metrics but are said to help brands to these metrics in aggregate across all their Facebook pages and tabs.
Of the new analytics, Wildfire Founder and CEO Victoria Ransom said, "Facebook Insights provide marketers with powerful social media measurement tools to better understand and influence the discussion between a brand and its audience. Partnering with Facebook allows us to deliver a fully-integrated analytics solution that builds upon the foundation provided by Facebook's platform. Our enhanced social marketing tools give Wildfire customers an advantage when it comes to brand engagement."
When used in combination with Facebook Insights, Wildfire's analytics will highlight engagement, a metric Mark Zuckerberg, at the recent f8 conference, said is becoming increasingly important.
- More Coke Happiness Factory from Wieden + Kennedy Amsterdam.
- Buddy Media is out with ConversionBuddy, a tool brands can use to determine which audience segments share social content most frequently and which audiences generate the most traffic and revenue.
- This is kind of stupid.
- A whole lot of people have watched this FreddW Samsung Mobile video created by Digitas.
- Advertising has its own Pandora station! JWT and Pandora got together and asked ad industry pros to help create a playlist.
In a nod to the beginning of the new awards year, RKCR/Y&R has launched new site that will insure agencies and creatives never miss an awards deadline.
The free service, called T-Minus, has been developed to help creatives around the world keep track of up upcoming awards deadlines, allowing agencies to plan getting their projects out of the door on time.
Back in the day there was document management to take care of all your office productivity and organizational requirements. Then came Google Docs when it all moved online and now with the explosion of social media data brands have to monitor and collect there's SocialBase, a "collaborative social media productivity platform."
And if that weren't enough, now there's SocialBase Handbooks, a collection of step by step, Handbooks written by experts that map out effective social business programs. And they're backed into SocialBase ready for users to refer to when managing their own social media programs.
Handbook information comes from Janet Aronica of oneforty, Rachel Happe of The Community Roundtable, Becky McCray of SmallBizSurvival, Causemedia Group, TechStars and Flybridge Capital.
We all know people the world over go crazy for soccer. But what's a parent to do when their child begins to show appreciating for the "wrong" team? That's where BandSports comes in. Created by Ogily Brazil, BandSport is a Firefox extension parents can add to their browser and set to block the viewing any Brazilian soccer team a parent doesn't want their child to view. In other words, parents can brainwash their children into becoming fans of teams only their parents approve. Now that's just devious!
- If you're into tongue, cricket and veal brain tacos, you need to hunt down the Dos Equis Feats of the Brave taco truck currently touring the streets of New York.
- A new trade association made up of media-auditing firms has formed to establish ethics and best practices for this niche of the advertising world.
- "Talk to the Bird" is a campaign for Gigaset, a German phone manufacturer, which shows the bird talking to callers from around the world. Why? We have no idea.
- DeVito/Verdi has created a caption contest for Duane Reade called New York's Least Pretentious Caption Contest. Each week New Yorkers will have the chance to enter and vote for their favorite captions. Then on June 1st, 2011, a final vote will determine the best caption among all finalists.
If you're a brand that publishes content on the web and are looking for a way to increase the reach of that content without lifting a finger AND keep all the revenue opportunities (ie. ads on your site), then you should really check out Bo.lt launching in late April.
Bo.lt, which some might label blatant copyright infringement though it's not, allows anyone to easily create a copy of a web page, make changes to it and share it. Once shared, typical social media behavior sets in and the reach of that page is perpetuated.
With the launch of community site Facebook Studio, Facebook looks to open dialog with marketers and their agencies about strategies and tactics which lead to better Facebook pages for brands.
Facebook Studio will include a Gallery of recent campaigns including those which were most liked, most shared and what page fans are saying. A Learning Lab will offer advertisers the tools they need to create campaigns on Facebook. A Spotlight section will allow for the searching of page work done by brands and agencies by region, category and other segmentations. An Agency Directory will allow for the rilling down through work by agency. And an Awards section will collect and award the best Facebook campaign/page work.
Will you Like Facebook Studio?
Writing on About.com, Paul Sugget has published an article entitled What to Avoid When Assembling a Portfolio. His primary piece of advice is to avoid going for the simple, the obvious, the easy. If you've ever done work for the likes of Nike, Viagra, Victoria's Secret, Red Bull or Wonderbra, leave that work out of your portfolio. Why? Because, in his opinion, it doesn't require much strategy or effort to come up with creative solutions for those categories.
He claims Wonderbra ads are a dime a dozen writing, "Big breasts, and the outcome of them, is a very simple idea to get behind, and it's easy to be visually funny and verbally concise." Instead, he argues, "do ads for bland products or services that have no easily-identifiable or unique traits."
He suggests an airlines, dish soap, a wireless carrier and we'd toss in anything from the business to business category.
Additionally, he urges creatives to avoid creative that looks expensive to produce as it could cause someone to think you can't work on a small budget. he says to make sue you don't stuff your portfolio exclusively with popular forms of media, make sure substantive ideas outweigh glossy polish, don't include anything your not 100 percent proud of and always finish strong.