FastPay, a new tech-enabled finance platform servicing ad-tech businesses, launched today with $25 million already funded to dozens of digital media businesses. FastPay "empowers early and mid-stage companies in this $29B industry to fund their growth in an efficient, cost effective and equity-preserving manner. "
And that's not all. It's about getting paid faster once your business is up and running.
eMarketer estimates the size of the digital ecosystem will grow to $100B by 2015 and the IAB says nearly 80 percent of invoices now take from 60 to 90 days or more to pay. We can personally attest to this and it's not fun so we're a big supporter of any entity that claims it can get us out money faster and more efficiently.
Today, social media sponsorship company IZEA announced WeReward Insights, a new survey feature for its WeReward mobile rewards application that helps consumers earn money from brands by performing brick and mortar-related actions with their mobile devices.
Through WeReward Insights, advertisers can offer surveys to segments of the WeReward app user base. WeReward has opt-in demographic data such as purchasing habits at stores and restaurants which can be analyzed and aggregated. That data can then be used by brands to get a real-time snapshot of their consumer's behavior.
Today at OMMA, Clickable CEO David S. Kidder introduced the company's Social ActEngine, a set of algorithms that automatically reallocate budgets and set bids for optimal performance in Facebook campaigns. The Social ActEngine also tests and prioritizes each ad within each campaign to ensure efficiency.
Clickable's Facebook Advertising Suite also introduces hourly syncing of all data with Facebook to enable real-time insights and optimization. The Facebook Advertising Suite is part of Clickable's flagship Pro tool, a technology for managing advertising performance across Google, Bing and Facebook.
Of the introduction, Kidder said, "Clickable continues to answer the call from advertisers and agencies seeking automation and intelligence to launch and manage more successful Facebook campaigns. Clickable will continue to invest aggressively in transformational tools to make serious Facebook marketers faster and more effective."
At the IAB MIXX Conference this morning during Advertising Week, Hulu announced Ad Swap, a new advertising product that allows watchers to swap out an ad they are watching for one that's more relevant.
As described on the Hulu blog by Hulu SVP of Advertising JP Colaco, "When an ad begins to play, a user can click on the Hulu Ad Swap icon in the top left corner of the player and bring up a number of ad choices, customized to that user's profile and previous ad viewing preferences."
Social media marketing software company Wildfire, today, announced the release of new analytics that allow marketers to gain understanding of their brand's reach on Facebook, including how well brands are accessing the friends of their fans and how successfully they're creating brand advocates. Wildfire's new analytics will work with Facebook's new Insights metrics but are said to help brands to these metrics in aggregate across all their Facebook pages and tabs.
Of the new analytics, Wildfire Founder and CEO Victoria Ransom said, "Facebook Insights provide marketers with powerful social media measurement tools to better understand and influence the discussion between a brand and its audience. Partnering with Facebook allows us to deliver a fully-integrated analytics solution that builds upon the foundation provided by Facebook's platform. Our enhanced social marketing tools give Wildfire customers an advantage when it comes to brand engagement."
When used in combination with Facebook Insights, Wildfire's analytics will highlight engagement, a metric Mark Zuckerberg, at the recent f8 conference, said is becoming increasingly important.
- More Coke Happiness Factory from Wieden + Kennedy Amsterdam.
- Buddy Media is out with ConversionBuddy, a tool brands can use to determine which audience segments share social content most frequently and which audiences generate the most traffic and revenue.
- This is kind of stupid.
- A whole lot of people have watched this FreddW Samsung Mobile video created by Digitas.
- Advertising has its own Pandora station! JWT and Pandora got together and asked ad industry pros to help create a playlist.
In a nod to the beginning of the new awards year, RKCR/Y&R has launched new site that will insure agencies and creatives never miss an awards deadline.
The free service, called T-Minus, has been developed to help creatives around the world keep track of up upcoming awards deadlines, allowing agencies to plan getting their projects out of the door on time.
Back in the day there was document management to take care of all your office productivity and organizational requirements. Then came Google Docs when it all moved online and now with the explosion of social media data brands have to monitor and collect there's SocialBase, a "collaborative social media productivity platform."
And if that weren't enough, now there's SocialBase Handbooks, a collection of step by step, Handbooks written by experts that map out effective social business programs. And they're backed into SocialBase ready for users to refer to when managing their own social media programs.
Handbook information comes from Janet Aronica of oneforty, Rachel Happe of The Community Roundtable, Becky McCray of SmallBizSurvival, Causemedia Group, TechStars and Flybridge Capital.
We all know people the world over go crazy for soccer. But what's a parent to do when their child begins to show appreciating for the "wrong" team? That's where BandSports comes in. Created by Ogily Brazil, BandSport is a Firefox extension parents can add to their browser and set to block the viewing any Brazilian soccer team a parent doesn't want their child to view. In other words, parents can brainwash their children into becoming fans of teams only their parents approve. Now that's just devious!
- If you're into tongue, cricket and veal brain tacos, you need to hunt down the Dos Equis Feats of the Brave taco truck currently touring the streets of New York.
- A new trade association made up of media-auditing firms has formed to establish ethics and best practices for this niche of the advertising world.
- "Talk to the Bird" is a campaign for Gigaset, a German phone manufacturer, which shows the bird talking to callers from around the world. Why? We have no idea.
- DeVito/Verdi has created a caption contest for Duane Reade called New York's Least Pretentious Caption Contest. Each week New Yorkers will have the chance to enter and vote for their favorite captions. Then on June 1st, 2011, a final vote will determine the best caption among all finalists.