Social media types and those leading the charge toward the new world of advertising aren't going to like this one. YuMe, in partnership with MindShare, has introduced the iGRP or Internet Gross Rating Point, a metric allowing advertisers the ability to compare their online video metrics with their offline television metrics.
OK, OK, so it's really not that bad. After all, everyone wants to be able to measure, right? But many will say this is just forcing old metrics on a new medium that really deserves its own set of metrics.
The intrepid and ever-present Jolie O'Dell discovers how Blurb allows designers, with or without design software expertise, to create stunning books of all shapes and sizes. Watch and learn.
By the way, Adrants publisher Steve Hall is involved with Blurb and Ammo Marketing on a project called Killed Ideas. We seek the best creative which, sadly, didn't get to see the light of day for various reasons.
OMG. Is that not the lamest headline referencing the lamest movie in which the lamest FTW-wannabe vernacular is beaten to death? But hey, every time retargeting company FetchBack makes an announcement, the Mean Girls simply have to come out and play.
So what's the big announcement? Wait, does it really matter? We got to write our pithy headline. Can't we just move on to the next story? Oh wait, you really want to know? OK so here it is.
So you know who Facebook's ad program lets people recommend/endorse various product to their friends? Wouldn't it be great if that were possible across the entire web instead of just within Facebook? Well, as a DR ad would scream, "Yes! Now you too can get social! And you don't need Facebook to so it! Call now!"
OK, so how does it all work? PopularMedia has introduced Influencer Ads. Similar to rich media banners from the likes of Pointroll, Influencer Ads are large format ads but with social networking functionality added.
- George Parker's next opus, The Ubiquitous Persuaders will be out in January. Madison Avenue take cover.
- David Armano gets his wiener whistle (d?)
- Jessica Alba gets even more curvaceously hot courtesy of Photoshop's Liquify.
- The Webby Awards is out with a call for entries promotion for its 13th Annual Webby Awards. Five "internet video stars," including Obama Girl, will take part in individual videos hyping the event.
- Once again, AgencySpy's Matt Vanhoven gets up off the crapper to deliver another Week in Advertising.
Many people have derided the "blind network" practice in online advertising which, in a nutshell, gives an advertiser little or no control over where their ads appear. That's why you see Disney ads on porn sites and other similar non-sequitors.
Many people have lamented the occasional "odd" contextual ad placement which offers up placements such as ads for turpentine next to articles about teens who drank the stuff to terminate her pregnancy.
Pre-roll. Post-roll. Overlays. As YouTube and other video services attempt to further monetize their offerings, each iteration is jusy as annoying as the previous one. Well, here's another. It might not be quite as annoying (if done right) as some of the other forms as long as you are fine with advertisements appearing in videos where, otherwise, a picture might be hung or a blank wall stands.
In years past, we, along with others, have thrashed PayPerPost (now more commonly known as SocialSpark though the PayPerPost name still exists) for its initial, somewhat shady offering which paid bloggers to write about a particular company without disclosure. Following an immediate backlash, the company moved more and more towards open transparency and, today, is out with two new offerings.
Video. Everyone's doing it. Everyone's sticking a camera in your face at conferences while asking you to spout intelligentsia. Everyone's screaming, "Buy a Flip! Buy a Flip!" Given the video craze, it would seem proper yet another capitalization on the trend should arise. And we have Big Fuel to thank for this one.
Using visual mapping technology, the agency will take videos from marketers interviewed at DMA this week, along with those collected from consumers and aggregate them based on key concepts to www.bigthinking.tv. Big Fuel tells us anyone and everyone will be able to glean insight into consumer trends or patterns of behavior. The site will go live October 20.
New friend and blogger for elasticpath's Get Elastic blog Linda Bustos just published an article entitled How to Find an Online Reputation Manager. In the article, she highlights Andy Beal's book, Radically Transparent: Monitoring and Managing Reputation Online, which serves as a training manual for companies concerned with getting a handle on and participating in online communities and conversations about their brand.
With the proliferation of every conceivable manner of online communication and the dramatic change it's made to the old school rules that govern who, in theory, is supposed to have the ability to publish news and opinion, brands have to take a very different approach in how they influence their brand's perception.