How Technology Creates a Modern Working Environment

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Did you know that robots and automation will replace a third of all workforce based in the US by the year 2030? That's scary but true. According to global consultants McKinsey's report released in 2017, the machines will make humans quit in 10 years from now. What's more interesting is that humans' role in supervising the tech would become obsolete in the future. The fact is that AI, machine learning, and virtual assistants are creating a paradigm shift before our eyes.

The role of tech in changing our world has been the subject of debate for quite some time. It is something that assists human beings and makes their work easy, convenient, and seamless. Simultaneously, tech's individual uses are so many, from flying cars to Smart Cities using the Internet of Things (IoT). But what deserves some more spotlight is its increasing use in organizations today.

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by Steve Hall    Dec-17-20    
Topic: Tools



The Foolproof Guide to SEO Keyword Research

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Keywords are the words or phrases that pop up frequently on a web page, article, or blog post. These are the keywords that are typed in by the person searching for some specific information. The web pages, articles, and blog posts that contain the specific keyword(s) or keyword phrases appear in the search results. But getting your website or blog to rank higher for specific keywords is the real challenge that's faced by many business owners and marketers.

While Google has historically kept marketers and SEO experts on their toes by regularly releasing updates to its search algorithm, the one thing that has remained consistent in its importance is: keyword research.


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by Steve Hall    Nov-30-20    
Topic: Tools



What to Look for in a Laptop For Remote Work

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The rights tools are paramount if you are going to be productive when working remotely. All the laptops used to work remotely should have several features. While these features are part of any good laptop, they can make the difference between a worry-free day at home or hours of work loss while trying to come up with an IT solution to your problems.


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by Steve Hall    Oct-26-20    
Topic: Tools



What is SEO? | Top 5 SEO Trends You Need to Know in 2020

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What is SEO?

SEO means search engine optimization. This is an art that ranks high in the search engine of an unpaid area, also known as regular lists.

Search engine optimization (SEO) optimizes your web content so that the search engine displays the best results when searching for that particular keyword.

When it comes to SEO, there is you, the search engine, and the user. When you have an article about how to make vegan lasagna, you want the search engine (90% of the time, Google) to show it as the best result for anyone who searches for the term "vegan lasagna"

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by Steve Hall    Sep- 8-20    
Topic: Tools



Importance of Basing Your Marketing Decisions on Data

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Data plays a significant role in strategizing your way forward as a marketer or a business. No matter how small or big your business is or what industry you are in, data is influencing your decisions, impacting your marketing strategy, and how you operate your business.

In the present day scenario, if you don't know what your customers want, then your chances of success are extremely low. And there is no excuse for not using data to your advantage. There is a wide variety of tools available that allows you to capture a range of data at different stages in your marketing campaigns. Today, nobody practices mass and untargeted broadcasting. The advancement in digital techniques has brought in an extensive reach with precise targeting accuracy.

Data-driven decision-making involves collecting data based on key performance indicators (KPIs) or measurable goals, evaluating facts and patterns from these insights, and utilizing them for developing activities and strategies that benefit your organization in a number of areas.

Basing your marketing decisions on data allows you to work on your key business goals by leveraging analyzed and verified data instead of just trying to push buttons in the dark.

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by Steve Hall    Jul-25-20    
Topic: Tools



10 Best Android Apps for Marketing Managers

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The world is forever changing, with more and more companies moving towards establishing an online presence. So how do marketing managers stay updated and maintain their projects? Fortunately, most people in the industry are likely to have access to a mobile device. It can help you stay in control after ScanTeam gives you the initial boost.

Today, you'll learn about 10 of the best marketing apps for Android that you should download to keep you ahead of the rest. Over and above these apps, you should have the relevant social media apps (Facebook, LinkedIn, Twitter, etc.) downloaded.

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by Steve Hall    Jul-20-20    
Topic: Tools



7 Effective Tips On How To Prepare For Teaching Online

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As we move forward with all the events going on and new barriers popping up, it is important that we find ways to adapt. Every profession that is still in active operation has had to find ways around this so-called "new normal". But there's one profession that, by far, has the highest responsibility in adequately preparing: teachers. Teaching requires grabbing the attention of an individual or a group of individuals. With our current situation, most teachers have to do this online. That, in and of itself, may seem like a daunting task, especially for teachers that have been teaching face to face for years. If you're in the position to have to teach online, and you're relatively new to the concept, here are 7 effective tips on how to prepare.

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by Steve Hall    Jun-18-20    
Topic: Tools



Why Marketers Need Stock Music (And Where to Find It)

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Everyone knows video has taken center stage in digital marketing.

And as more marketers start producing videos, the question becomes less "How do we do this?" or more "How do we do this well enough to stand out?"

Making something memorable -- whether it's a video, a tagline, or a billboard -- is marketing's oldest and most critical mission.

So how do you make a memorable video? The camerawork, lightning, script, and acting are all important.

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by Steve Hall    Feb-18-20    
Topic: Tools



Landing page optimization: Using data, hypotheses & tests for more conversions

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Your landing page is there, but the desired success is missing?

Then it is probably time that you take care of the landing page optimization.
But to optimize your landing pages, you first need to measure their performance. This requires defining goals and goal metrics. You can then test changes, for example using A / B tests or multivariate tests.

But to optimize your landing pages, you first need to measure their performance. This requires defining goals and goal metrics. You can then test changes, for example using A / B tests or multivariate tests.

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by Steve Hall    Jan-23-20    
Topic: Tools



Using Wordpress Plugins To Boost Your SEO in 2020

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Seeing as Wordpress powers around 27% of all websites according to W3Techs web technologies survey, I can assume some of you will find this beneficial to help boost your SEO score and gain the rankings and results you would like.

Wordpress is great, it's free and contains more than 50,000 plugins that we can use to help us in communicating our communications with our audience on our website. Wordpress has plugins for almost everything, on-page SEO, don't worry Yoast can take care of that, website loading slow? Don't worry there's a plugin or two that can help. Trying to build a strong email list? Hustle plugin will take you all the way.

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by Steve Hall    Jan-23-20    
Topic: Tools