Writing in MarketingProfs, Author Emanuel Rosen offers insightful, experiential buzz marketing tips and five common misconceptions. Rosnen debunks the myths that buzz automatically spreads, that good products create their own buzz, that additional marketing is not needed, that evangelists are the only key to proliferation of buzz and that buzz only works online.
Buzz marketing. Viral marketing, Word of mouth. Call it what you will, it's not the panacea of marketing. It's one element and it's not new. It's just wearing fancy, new clothes.
Proving once more that the kind of car a man drives can exert great influence over the women with whom he is able to fraternize, this Mazda viral, seeded by London's DMC and created by Quiet Storm, shows Mazda wielding great power over Aston Martin and Porsche. Well, until you realize what the woman was actually looking for.
The film clip was written and directed by Cat and Jo at Quiet Storm - which just signed Lee and Dan, the controversial creative duo of VW Suicide Bomber fame. The clip's music was created through Quiet Storm in conjunction with music producer Pete Diggens, using lyrics written by the directors Cat and Jo.
Spreading like eBay ads for human advertising, the type-to-a-hottie, Subservient Chicken imitators continue to proliferate. Tian points us to San Diego radio station Rock 105.3, which has created Virtual Stripper. Just like Subservient Chicken and Virtual Bartender, you can enter commands and watch the stripper do her thing. That said, it's really time to move on to the next gimmick.
While we are highly doubtful Burger King or Crispin Porter + Bogusky officially had anything to do with this, the prominent display of Burger King in this white boy rapper video, called F'ing Yo Mom's in the Ass, is certainly worth noting. Burger King gets considerable screen time in this video which is just weird enough to get passed around virally as it already has having shown up on CollegeHumor. The Whois site registration info is not hidden leading one to perhaps believe the site is legit, then again, we're talking about CP+B here who would never register a site blindly - a telltale sign of marketer involvement.
Given the subject matter of the video and the rest of the CD's content, it would be very surprising if Burger King actually had any involvement with its creation. Then again, stranger things have happened and marketing isn't what it used to be. Perhaps it really is just a couple of dudes having fun. Perhaps not.
 Drowing? That's Hot British musician FatBoy Slim (Norman Cook) has released a new single, a new video and has grabbed Paris Hilton to promote it. Well, sort of. She appears in some footage, shot by Cook in LA, which which won't be seen in the final cut but is being used in a viral video, developed an seeded by ASABAILEY, to promote the release of the video which debuts on MTV this week.
The viral clip shows Hilton and two others, watching a man eat a chicken leg only to later drown to death in a swimming pool. She stands there like good old fashioned eye candy while poor guy drowns. Then, with her couldn't care less flair, she dials 911.
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Why a company that makes its money selling, among other things, beef, would want to remotely associate itself with a concept that would, seemingly, reduce the desire to consume the company's primary product is a bit twisted. But, we're talking about a viral-like spoof here so all normal rules of logic don't apply. Fuddruckers, a hamburger restaurant chain, has launched a website promoting the Beef Relief Patch, a nicotine patch-like device that people who are addicted to beef can wear to reduce their cravings. The site, complete with official sounding medical language, testimonials and a link to fictitious biopharmaceutical firm Lancer-Bovina Laboratories, Inc. which "aligned itself" with Fuddruckers to market the Beef Relief Patch, also contains a funny commercial promoting the patch as well as Fuddruckers.
The work was done by Austin-based agency Fosforus, who, consciously or not, posted their creation not just to the URL www.beefrelief.com but to the revealing www.fosforus.com/beefrelief.
A month ago, we reported on a site called BovineUnited.com, a cow-themed site rumored to be part of either a Maryland State Lottery campaign or a Chik-Fil-A campaign. Well, today is May 5, the day the site promises to reveal what it's all about. The site says to "tune into the networks" between 8:45 an 9:00 PM when is said to be revealed. If, in fact, this whole thing has led up to some gigantic television buy, it better be kick ass or those of us that follow this stuff will be let down.
UPDATE: It really is the Maryland State Lottery.
 BMW's Respect Film Just as it did several years ago to promote a new car, BMW has created a film to promote its new K1200 R motorcycle. To say the film pushes the envelope for a marketer is a monstrous understatement. The film, complete with naked show girls, violence and S & M style sex, is sure to stir discussion. However, BMW is heading in the right direction here. It's something very different and something very right. Standard advertising is, increasingly, useless in it's effectiveness, and, if it isn't being ignored by people who have become agnostic about current advertising styles, it's being skipped over with VOD. BMW knows this and is creating something that is far more likely to be viewed.
The film is interesting in that artsy way. While it might be considered by some as envelope-pushing, for more and more people, namely the target audience for this bike, it's really just interesting content. Advertising is boring. This film is not. BMW, again, has found the channel thorough which to communicate its marketing message in an entertaining way.
The film can be viewed here.
Capitalizing on Mothers Day and aligning world hunger with babies suckling big breasts, a video, called ForMothersDay, with uniquely relevant lyrics and visuals, reminds us 10 million mothers will go hungry in America on Mother's Day and one out of four kids will go to bed hungry. The video leads to the America's Second Harvest - The Nation's Food Bank Network fund raising website which calls attention to National Hunger Awareness Day June 7.
UPDATE: As many have pointed out, this could very likely be a brand highjack.
Eyebeam's Contagious Media Showdown conference is this Saturday. The conference will have keynotes by Crispin, Porter + Bogusky and the Yes Men and workshops by the people who created the Rejection Line, Black People Love Us, The Nike Sweatshop Email, Blogdex, and Fundrace. CP+B will also be looking at books if conference participants want to interview. The full day of workshops costs $20 and people can RSVP here.
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