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Using the stereotypical motivational speaker, McDonald's, with this viral, is encouraging people to improve lunchtime blandness by helping them shatter boring lunchtime thoughts and replacing them with, of course, thoughts of McDonald's Toasted Deli Sandwiches.
To promote the upcoming Tim Burton movie, The Corpse Bride, Boston-based Pod Design has created not one but three online microsites. Adverblog points to Post Mortem where you can ask the dead questions Ouigi board-style; Bonymail where you can create messages from the dead to send to your friends; and Sept23 where you can view a scary video of a graveyard and a quick trailer for the movie. It's all nice, quick and simple - just the way we like our virals.
With A United States Supreme Court Justice slot open, the government can use all the help it can get filling the slot. Recruitment firm Accolo, the company behind the wildly popular Spicy Paris spoof, has placed a job listing on its site for the open position and has posted some initial interview questions for candidates to answer while applying. Questions, which cover the gamut of political ideology, range from asking where applicants would find justification for the right to privacy (My bathroom, Warren Burger's imagination, The Bill of Rights, My credit card company's database) to past experience with the federal legal system (Bailiff, Litigant, Juror, Judge, Attorney, Convicted felon) to which sitting judge the applicants beliefs align (Sandra Day O'Connor, Ruth Bader Ginsburg, William Rehnquist, Stephen Breyer, Judge Judy).
The job description and application can be forwarded to a friend which should certainly give Bush a bit more choice than he'd other wise have pulling from his inner, old boy network.
To promote its new Motorola ROKR phone which adds 100 song 1Tunes capability, Cingular has launched a microsite, called Make Me Dance, which allows visitors to select a character, select a song, make it dance, then send it to a friend. It's a weak version of the Wedding Crasher's Trailer Crashers promotion which allowed visitors to place their their own image and images of their friends on the faces of characters in the movie trailer which could then be sent to friends. With Cingular's Make Me Dance, visitors can upload their own images but the resulting dance can not be sent to a friend. Odd. The whole thing's designed to convince people a cell phone that can hold a whopping 100 songs is somehow a viable option to the usual 3-5,000 song MP3 player. Hitachi, where are we when we need you?
After watching this viral promotion for a Dutch newspaper, we are confident in saying this is proof positive there's no rhyme nor reason for the success of viral campaigns. Several versions of this viral show a man so engrossed in reading his newspaper, he is oblivious to causing pedestrian havoc on the sidewalk and forcing garbage trucks to stop in their tracks. That's all he does. Oh wait. Now we get it. Just create something so weird that even Boing Boing doesn't know what it is, but will, of course, link to it, causing the necessary proliferation required of all successful viral endeavors.
OK, there's just way too many things to do during our day to play check out every little viral campaign that comes our way so we're leaving it to you, Adrants readers, to tell us whether this new make-your-own-horror-movie viral for Old Navy is any good. In a similar vein, the upcoming movie, Cry Wolf, a horror flick, is also doing the viral thing. Treat it as a contest. Which one is better?
John Keehler over at Random Culture informs us Microsoft has launched another cryptic promotional site for what some say is tied to the upcoming Xbox 360 release. The site contains no live links and only the image of a tree, a rabbit and a very faint countdown clock which will reach zero at noon EST on September 27. Microsoft has done this sort of thing before with the OurColony website which was tied to Xbox2. As always, geeks will freak and time will tell.
We received this last week and thought it was a joke (there was no tagline). Apparently, our viral radar was out of service. Turns out, it's an ad campaign in the UK for the Department of Transport bringing to light the fact traffic accidents are the biggest cause of accidental death for 12-16 year olds. The ad was created by Leo Burnett's Paul Hordan and Angus Macadam and shot by kids on cell phone cameras. After circulating last week online, it aired on television over the weekend. Dramatic stuff.
To promote a special line of Nike AirMax shoes for French footwear retailer Courir, several videos illustrate the power of air mostly by blowing a lot of Styrofoam packing material around and blowing the clothes off a model the campaign lovingly refers to as "La Bimbo." Yes, it's all in French but the videos make their point.
Rather than asking people to swallow the same old news regurgitated over and over again from one news outlet to another, New Zealand's recently launched Scoop, an independent news website, promises raw, unfiltered news. To promote such a lofty venture, New Zealand's Frank Advertising took the regurgitation aspect of news delivery to heart in its creation of an ad campaign for Scoop.