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Mo Rocca Sings Christmas Carol For Best Buy

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Political satirist, former correspondent for Comedy Central's The Daily Show with Jon Stewart and current contributor to NBC's Today Show, Mo Rocca has been tapped by Best Buy and has produced a goofy version of some Christmas carol, which, maddeningly, we can't seem to name, to, yes, promote all the goodies Best Buy would like us all to buy for Christmas. There's even a Geek Squad version of the video too. Good stuff.

by Steve Hall    Nov-21-05   Comments (6)    Bookmark and Share     
Topic: Celebrity, Viral

Eye Squirt Somehow Tied to Windows Media Center

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Promoting Microsoft's Windows Media Center, Switch Interactive has borrowed an oddity from the Guinness Book of World Records. Swift found Mike "The Milkman" Moral, former holder of the "longest milk squirt from eye," and latched onto his bid for a comeback tying it into a promotion for the Windows Media Center. The effort, which consists of a site with several videos, games and all the other usual stuff chronicles Moral's bid to return to the pages of Guinness. It works. It kept us engaged long enough to want to go drink a glass of milk. See, we didn't even make any comments about the Guinness Milkmaid Mammary Milk Squirt contest.

by Steve Hall    Nov-21-05   Comments (1)    Bookmark and Share     
Topic: Viral

Absolut Bottles Form Holiday Singing Quartet

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Promoting some kind of special plastic holiday packaging, Stockholm agency Great Works has created a microsite for Absolut featuring a quartet of singing Absolut bottles sharing drink recipes (which, as one commenter points out, is misspelled on the site) and singing about where Absolut, and the quartet's songs, can be bought. There's even a singing send to a friend feature.

by Steve Hall    Nov-20-05   Comments (4)    Bookmark and Share     
Topic: Online, Viral

42 Below Swipes Numa Numa For Holiday Promotion

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Highjacking the Numa Numa video and its various incarnations, New Zealand's 42 Below Vodka has set up a special call center in India to cope with apparent Holiday demand for its vodka and is promoting it with yet another version of Gary Brolsma's Numa Numa. Because we're only "almost sorta hip" and not entirely hip like the rest of you, this Numa Numa thing amuses us every time. In fact, one day...at band camp... (see how unhip we are using five year old cultural references?)... we spent an entire hour on GaryBrolsma.Net watching the endless collection of knock offs. Now 42 Below can add itself the the list.

by Steve Hall    Nov-18-05   Comments (1)    Bookmark and Share     
Topic: Viral

Napster Proves Thirty Second Music Previews Aren't Enough

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To illustrate just how much better its all you can eat package is as compared to iTune's and other's 30 second song preview approach to selling online music, Napster shows just how frustrating that 30th second can be. There's really not anything else to say about this other than point made, point taken...perfectly.

by Steve Hall    Nov-18-05   Comments (10)    Bookmark and Share     
Topic: Viral

Donald Trump Gets Subservient For Writer's Guild

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We're about a week behind on this but, according to Google, it ain't news yet. So we're going to help make it news by telling you that the Writers Guild of America, West, some of whom work as reality TV writers, has launched Subservient Donald, part of Product Invasion and yet another take on the now famous Subservient Chicken. The Guild, which recently called for a code of conduct to govern product placement on television and require disclosure during credits, are behind Product Invasion which is an attack on the insanity of television product placement. Subservient Donald is a humorous take on the topic featuring a Donald Trump look-a-like who spouts product-laden snark in reaction to various commands. Let's see what kind of link-fest this thing cooks up.

by Steve Hall    Nov-17-05   Comments (4)    Bookmark and Share     
Topic: Product Placement, Television, Viral

Site Promoted With Boiled Hot Dogs

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This is just weird but it was intriguing enough to watch until the end which , given our ADD-addled brain, says a lot. There's really nothing that exciting about watching a guy boil hot dogs until you realize its not the hot dogs he really wants. Oh, and it's all to promote Steve's Word (no, not this Steve), a "prurient sophomoric gratuitously smut-ridden humor site."

by Steve Hall    Nov-17-05   Comments (14)    Bookmark and Share     
Topic: Viral

Axe Viral Finds Home On Interactive Television

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Created in June, this Axe news-report-mocking video about a fictitious Alaskan town that used Axe deodorant to attract women because the town had none, has finally found a home beyond the bits and bytes of the viral highway. The video will be central to an interactive television campaign running on Comcast ITV's Cartoon Network Swim Block and will consist of a news banner that runs along the bottom of programming which, if clicked, leads to the video.

by Steve Hall    Nov-16-05   Comments ()    Bookmark and Share     
Topic: Cable, Television, Viral

Diesel Launches Viral Spam

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"Somebody claiming to be DeEtte wrote:

Hello - I am trying to get ahold of the blow-up dolls used in the new Diesel print campaign (the bizarre twist on the Russian nesting doll). Any idea if these can be purchased online?? http://www.zoozoom.com/magazine.aspx?type=ad&id=45

btw, it's perfect for some twisted viral or spoof. suprised no one's run with it. or have they??"

DeEtte, tell Diesel they can stuff their viral spam tactics up their ass, OK?

by Steve Hall    Nov- 7-05   Comments (3)    Bookmark and Share     
Topic: Viral

Dancing Robot Gets Final Spoof

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Spoofing the Citroen robot dance, Maverick Media has created a version, called Car Jak'd, to promote the Sony Playstation 2's Jak X combat racing game. The original robot in the ad, which, itself, has been spoofed a few times is, with this spoof finally laid to rest.

by Steve Hall    Nov- 4-05   Comments ()    Bookmark and Share     
Topic: Viral

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