5 Ways to Use Virtual Reality in Your Marketing Strategy


For most people, virtual reality sounds like an imaginary concept from science fiction, but in reality, VR has been present on the market for quite some time.

By definition, virtual reality is "computer-simulated surroundings which have the capacity to simulate physical presence in real or imaginary worlds".

Virtual reality (VR) is predicted to completely disrupt the shopping experience. According to Goldman Sachs, the estimates of VR investments (including augmented reality) will reach 1.6 billion dollars until 2025.

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by Steve Hall    Apr- 7-20    
Topic: Games

A Technical Revolution: How The iGaming Industry Was Born


Meta: The iGaming industry has gone through various milestones to get to where it is today. Here's a detailed guide for beginners or all those who wish to understand the factors and challenges which contributed to the rise of this exciting gaming platform.

What do you understand once you hear the word 'iGaming?' While it may sound like a pretty basic term, it's something which continues to cause a lot of misunderstanding and confusion, especially for newbies. That's why we have taken enough time and resources to come up with this simple iGaming industry beginner's manual. We hope that it will go a long way in settling all your worries. Take a look!

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by Steve Hall    Jul-17-19    
Topic: Games

Activision's Destiny Delivers Post-Apocalyptic Death and Destruction


72andSunny worked with Activision to create a teaser for the brand's new game, Destiny. The live-action and CG trailer was directed by Jon Favreau and stars actor Giancarlo Esposito (of Breaking Bad and Revolution fame). The story follows a Guardian of the City as he sets out on a journey to reclaim the solar system. And on this journey, he recalls the moment he was taught the most important lesson of all - The Law of the Jungle.

Hmm. Yet another video game that's all about murder and mayhem. Is it any wonder humans are so quick to pick up the gun when they have a dispute to settle?

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by Steve Hall    May-29-13    
Topic: Games

Durex Slide-A-Hottie Game Pimps Lubricant


Touting the ever so important slide-ability features of a good quality sexual lubricant, Durex Arabia is out with a Buzzman-created game to tout three new products, Tingle, Heat and Pina Colada. The game consists of sliding video panels around on a Dailymotion site until the puzzle is solve. Once solved, treats in the form of hot women are served.

by Steve Hall    Sep-10-12    
Topic: Games, Racy

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Saatchi & Saatchi Israel Recruits Programmers Within Diablo 3


How does an agency find great coders and programmers? Inside Diablo 3, of course. Saatchi & Saatchi Israel will be doing just that during July when it takes its recruitment efforts inside the popular game.

Saatchi & Saatchi IL CEO Yossi Lubaton, who is a level 60 Barbarian, will await worthy candidates inside the game, He will then interview them as they play alongside him in a missions.

Those who impress Lubaton will score the Warmonger sword, "tons of gold" and be "summoned to an interview" with Lubaton at the agency's offices.

by Steve Hall    Jul- 3-12    
Topic: Agencies, Games

JetBlue Game Helps You Get Away With It


Mullen is out with a new campaign for JetBlue. It's a game-show called Get Away With It, a live, online game show in a Manhattan-based studio with host "Mark Hammerberg" and assistant "Hailey Sweet." Contestants who will be streamed into the studio via Skype.

The event is being promoted on Twitter, Facebook, YouTube, E-online, TVGuide.com, People.com, Boston.com, Buzzfeed, Comcast, Adotube, Viggle, AppSavvy and SocialVibe along with local TV in NY and Boston, talking digital billboards, daily newspapers and in-flight video on JetBlue and at airport terminals.

Five shows will run per day from June 18 - 22. Winners and players get JetBlue Getaways vacation packages to the Caribbean and other tropical locales.

You can check out the promo online here.

by Steve Hall    Jun- 7-12    
Topic: Games, Promotions

McDonald's Happy Studio Makes Life Happy For Kids


Here's a video tour of Happy Studio, a virtual world for McDonald's in Europe for the brand's Happy Meal. The work was created by Fuel Industries and has gleaned 1.8 million users since its recent launch. Check it out. There's everything a kid could ever want.

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by Steve Hall    May-11-12    
Topic: Games

Women's Privates 'Locked,' Dior Meets Depeche Mode


- Paddy Power protects the English mens soccer team from feminine distraction by outfitting Polish and Ukrainian women with "goal line technology" for their vaginas.

- The top 100 digital marketing-related boards on Pinterest.

- Dior meets Depeche Mode. 11,649,743 views since May 3. Impressive.

- B-Reel created the game Battle For Everything for Coke Zero as part of its sponsorship of the movie Battleship.

- Marks & Spencer signs Rosie Huntington-Whitley...and undresses her just as Burberry did last year.

- The Swedish Armed Forces looked for recruits...by locking a guy in a box. Interesting story.

by Steve Hall    May- 7-12    
Topic: Brands, Celebrity, Games, Guerilla, Racy, Social

Mullen Helps You Kill For A One Show Pencil


It's almost Creative Week. And that means it's almost time for the annual One Show. Are you biding your time before the festivities kick off? Are you anxious? WIll you win a Pencil? Well if you simply can;'t wait, here's something to help you pass the time. Mullen created Kill for a Pencil, a marriage of HTML5 and 8 bit gaming.

In Kill for a Pencil, players help ad man "Jon Scraper" navigate the streets of "Madville," challenging famous advertising icons for the right to a coveted One Show Pencil. Players will recognize some familiar characters, from a lizard hawking car insurance to a well-constructed deodorant spokesman best known for his small white towel and massive pecs.

"We're hoping this crazy ad game becomes sticky," said Mark Wenneker, Chief Creative Officer at Mullen. "The One Show is a perfect place to see how people like it."

Have fun.

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by Steve Hall    Apr-25-12    
Topic: Games, Industry Events

Forget Twitter. Play Super Bowl Bingo During the Game


If you need yet another thing to do while watching the Super Bowl, check out Super Bowl 2012 Bingo from Sharethrough. It's a bingo game based on the kinds of things we might expect to see in commercials during the game. Squares include violence, boobs, stripping, celebrity acting stupid, cgi singing animal, person in a lab coat, plain old boring, offense to other cultures, summer blockbuster trailer, mention of sociual media, battle of the sexes, dripping wet women and many more. Check it out here (scroll to the bottom right of the page.)

by Steve Hall    Jan-27-12    
Topic: Games

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