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Trivial Pursuit Wants to Know Who's Smarter. Men or Women It's like America's Finniest Home Videos! Yup. Men and doing stupid/brainless/forgetful things. And Trivial Pursuit wants to keep score. It's to promote a big ass, online meta-game which, yes, pits men against women. Currently, the men are winning. Ladies? You better head over to the website and fix that! Cathay Apps, Subaru Gets Hyper, Dawn Saves, Homeless Advertise - Haven't we seen this Chinchilla crap before? - Cathay Pacific wants you to "Meet the Team" by using its new iPhone application. - Subaru is out with a new DDB Canada-created commercial for its Legacy. It points to a site which launches next week and "features 3D audio technology using a new 'hypersonic' recording technique that mimics the hearing experience of a test drive." - RockYou has teamed with Procter & Gamble's Dawn brand for the "Dawn Saves Wildlife" campaign to encourage consumers to join the movement through Dawn's Everyday Wildlife Champions Facebook fan page.
by Steve Hall
Sep-17-09
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Topic: Cause, Commercials, Games, Industry Events, Mobile/Wireless Effies Call, Bourbon Quizes, Hocky Moms Fight- Entry materials for the 2010 Effie Awards are now available on www.effie.org. The On-Time Effie entry deadline is October 14, with the last chance to enter set for November 4. - On September 23 at the Yale Club of New York, MediaPost will host its Creative Media Awards. - 72andSunny is out with an online and offline campaign for the newest 2K Sports video game, NHL 2K10 featuring three hockey moms who take out their aggressions, and take on NHL pros, with their favorite party game, NHL 2K10. Serious Sam's WTF of the Week, Maybe of The Year Polygons per krundle people. Pick a sterotype and it's all her, here. Texas' own Beef and Sage created this trailer for the soon to be released gaming title Serious Sam HD from Croatia's own Croteam. They also have another version of this spot which will be released when this thread hits 100 comments. Won't you please help? (Below.) If you need to cleanse the palette, there's this real trailer too. Advertising Jobs
Remember the Svedka Fembots? Now You Can Become One We're written a lot about Svedka Vodka and their fembot-based ad campaigns. For the most part, they've been good (to be sure, you'll have to check the archives). We've even begun drinking the stuff. Why? It's half the price of Grey Goose and just as good. At least we think so. Anyway, the folks over at uber-awesome Barbarian Group, working with Oddcast, have put together the Svedka Bot Builder which, after uploading your face (from your computer, your webcam of from Facebook) and choosing what you want your bot body to look like (and even give it a drink to hold), lets you to turn it into an IM icon, a widget, make an e-card or send if to Facebook. Finally! A Better Way to Manage Facebook Friends Don't you wish you could do something more with your friends on Facebook that poke them, tag them or comment on their status updates? Well, thanks to the Deep Focus-created Facebook app Make A Friend Famous, now you can. The application is a Fan page-based contest whereby friends take on the roles of Entourage's E and Vince and manage themselves to the top. People vote for the best client/ manager team and the winners get to appear on a billboard in LA and an all-expenses-paid trip to go see it. Now stop working and go pretend you're E or Vince. Elejump to Show Your Earth-Savvy Heh, this is highLARity. For Sustrans, which campaigns for sustainable transport in the UK by promoting a bike-or-walk commute, Rubber Republic launched Elejumper. The object of the advergame is to build enough steam for the elephant to slide onto a ramp with sufficient momentum to get himself to work. Probably the best part about it is you can hit space bar mid-flight to flap his ears, and if you flap them while he's on the ground he kind of just lays there, thumping pathetically. Oh how we LOLed. The game's objective is to promote Sustrans' Change Your World 2009 challenge, where, for the week beginning June 29th, people are invited to swap their cars out for more earth-friendly transport. If all car users do it for just one day, traffic is expected to go down 20% that week. Pledge your support at the Change Your World site or at the end of the game. Imagine Being Able to Take the Wii Experience ... Everywhere. Except with a Sony Ericsson F305 phone and not an actual Wii. The F305 is a phone equipped with game and motion sensor technology, much like the iPhone, which -- like the WiiMote -- lets users control the game based on how they move their handheld. To promote it, SocialMedia8.com launched the Motion Mania contest, where users are asked to shoot a video on mobile gaming and upload it to this website. Popular video producers could win tickets to the 2010 FIFA World Cup.
by Angela Natividad
Jun-15-09
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Topic: Consumer Created, Events, Games, Mobile/Wireless, Video Celebu-Hatin', Crowdsourced Chrome Ads, Better Shopping By App - Celebs discover, via social media, that they are hated. And then the whole world cried. - The best Facebook vanity URL, and more on that land-grab in general. - Yummy and functional absinthe packaging. - An app to aid conspicuous shopping. - Film yourself building the Google Chrome icon; get love from the Internet's favourite monopoly. - Eclectic Method remixes, mashes up and edits before live audience. - Zombies. Skittles. Advergaming. Chiquita Smoothie Bejeweled Effectively Tanks Our Thursday Few things entice us as readily as a Bejeweled knockoff. We've lost whole days to this game; now, on account of Chiquita, we've lost our whole afternoon. This promotion for Chiquita Smoothies is a good way to not work -- plus, if you can fill the blender with aligned fruit well before time's up, you get entered (and re-entered!) into a sweepstakes to win a trip to Jamaica. (Where you can play iPhone Bejeweled, beachside, to tropical music.) Work by matrixx, which knows the secret to a good advergame: keep it simple, incentivize gamers; tap into something they're already obsessed with and know how to play. UPDATE: What the hell kind of advergame doesn't have a pause button. Are you trying to get us fired? 
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Source: Viral Video Chart
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