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Stanley Works Wants You to F#@k Things Up

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Without really saying it because, after all, what marketer really can in their ad campaigns, Stanley Works is telling us to fuck things up or, more precisely, to fuck things up beyond all repair using its Stanley Fubar site. So if you want to get your aggression out smashing toilets, sinks, pianos, armoires and even a bunny (well, not really) with the strangest tool you've ever seen, Stanley provides you those items and a burly construction crew to aid you with your destructive tendencies.

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by Steve Hall    Nov-15-07   Comments ()    Bookmark and Share     
Topic: Creative Commentary, Games, Good, Online

Love Comes a-Calling on Halo 3

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Shake Well Before Use pointed us to a proposal that took place on Halo 3. To win over his girlfriend, some dude spelled "Will you marry me?" out with weapons.

Everybody heard those geeky but true stories about people proposing to each other and getting married over that Halo 2 "i love bees" scavenger hunt orchestrated by 42 Entertainment. So it's probably fair to say love has always been always been part of Halo's architecture.

by Angela Natividad    Nov-13-07   Comments ()    Bookmark and Share     
Topic: Consumer Created, Games, Online

LG "Life's Good" Contest Approaches Deadline, Entries Could Use Some Sparkle

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The deadline for the LG "Life's good when..." video contest is fast approaching. In fact, it's Saturday at midnight. If you think you can beat a dancing baby and a Lego man that can't read packaging instructions, you have a pretty good chance of winning $18K in electronics.

The clock's ticking. Ready, set, record.

Submit 11th-hour oeuvres here.

by Angela Natividad    Nov- 9-07   Comments ()    Bookmark and Share     
Topic: Games, Online, Video

Don Fielding's Mysterious Sponsor Revealed

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We were going to make some sort of "more whimper than bang!" type joke right about hereish, but all we can really hear right now is the endless sound of sucking.

That's because Dan Fielding's Domestic God sponsor is the one and only Electrolux. The big news was revealed on the snarling comedian's MySpace after a three-month scavenger hunt for the sponsor in which you had to consume almost as much Dan Fielding propaganda as the guy himself does.

According to this video, Dan Fielding is a comic book character sponsored by Electrolux. Per the plot, his girlfriend leaves him because of his mess. No big shocker there.

Fielding also goes to lengths to highlight how his favorite books, authors and movies -- listed on MySpace -- all have to do with identity deception.

Yeah, because the inclusion of JT LeRoy didn't give that one away.

by Angela Natividad    Nov- 5-07   Comments ()    Bookmark and Share     
Topic: Campaigns, Celebrity, Games, Online

The Gadget Show's Suzi Perry Gets Her Own Game

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Courtesy of UK viral game maker TAMBA Internet, The Gadget Show's Suzi Perry now has her own game called Suzi Says. To play, you have to grab the items she tells you to. Sounds easy? It's not. But it really doesn't matter how well you play because after the game, you are treated to a video of Suzi undressing while a Nokia N95 strategically covers the NSFW parts.

What's this promoting? Um. Sorry, We have no idea. We are easily distracted.

by Steve Hall    Oct-31-07   Comments (1)    Bookmark and Share     
Topic: Games, Good, Racy

Dan Fielding Domestic God Mystery to Be Solved Soon

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Remember that Domestic God promotion where you have to consume all the Dan Fielding stuff and try to guess who the sponsor is? (We don't either.)

On Monday, November 5, when his last video clips are released, Dan is going to reveal all on his MySpace.

"The mystery surrounding Dan and his sponsor has baffled online communities," the pressie swears. "Dan has built up an online following with over 100,000 people watching his video clips on domestic life."

If you happen to be one of those people, tune in at Dan's MySpace. The winner of the scavenger hunt gets a prize "worth 700 quid." It will probably be something (or many somethings) that you don't want.

by Angela Natividad    Oct-31-07   Comments ()    Bookmark and Share     
Topic: Games, Online, Promotions

Creative Poaches, Coulter Obama'd, Cleavage Examined, Faces Pumpkin'd

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- Yawn. Another creative sets up shop and poaches creatives from his former shop.

- Anne Coulter gets Obama Girl treatment.

- We have no idea what this skeleton sitting in a chair in London is for but since it was sent to us by a marketer, no doubt it's some stunt we'll soon be hearing more about.

- Donny Deutsch talks about cleavage in the workplace on the Today Show. He mocks the puritanical view of it. He's our new friend.

- If you've got a webcam and you like to fool around with pumpkins, this Indusblue-created Halloween time waster is for you.

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by Steve Hall    Oct-30-07   Comments (1)    Bookmark and Share     
Topic: Agencies, Games, Spoofs, Video

Guinness Generates Online 'Beer ARG,' Launches Mystery Site

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If the Guinness ad scavenger hunt actually sparks your curiosity, we've got news for you: Guinness Tipping, the official campaign site, has been launched, courtesy of iChameleon Group.

The plot thickens with the inclusion of dominoes and mystery numbers. There are also people in an unfiction forum calling the ad-hunt a "beer ARG" comparable to a previous Stella Artois effort which we thought was interesting but never heard about again.

Happy hunting. We're getting curious about the treasure on the other side of this rainbow.

by Angela Natividad    Oct-29-07   Comments ()    Bookmark and Share     
Topic: Games, Guerilla, Online, Promotions

Meaty Bone Game Competes With Sexy Intern

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If for no other reason than to talk about pissing, this Agency.com-created game for Meaty Bone, Mark Your Territory, lets you empty your doggy bladder all over various objects as they float by. Just don't piss on the cat and you'll be OK.

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by Steve Hall    Oct-29-07   Comments ()    Bookmark and Share     
Topic: Games, Good, Online

Pow Pool is Really Not that Great. So There!

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To promote either 5 Gum or Orbit (because those are the ads that pop up), Candystand gives us Pow Pool, where you shoot little time-bombs into holes before they explode.

The game was developed by Stimunation in Germany. Like any pool tourney it's a matter of getting your angles just right.

But we're not engineers, and we're really bad at this game, so in our minds it possesses absolutely no value at all in the known universe.

by Angela Natividad    Oct-25-07   Comments (3)    Bookmark and Share     
Topic: Games, Online, Promotions

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