Come On, Big Boy. Pick Up that Magnum and Blow Holes Through Republik.

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Bowing to its slogan, "Change or die," North Carolina-based agency The Republik is inviting users to shoot the living crap out of its old website.

Choose from a 44 Magnum, a shotgun or a sniper rifle. The Magnum is by far the most satisfying, and after about 10 hits, a fancy new Republik site appears. It's got a lot going on. Existing projects float across a galaxy of polka-dots, and the top nav is vaguely reminiscent of Modernista, except without all the distractions.

When clicked, a floating dot labeled "don't click here" brings users to an alarmingly red self-promo page. Not a bad gimmick, but gimmicky all the same.

If I had the cash and a cause, would I tap The Republik by merit of its site? At the very least, I'd want to hear them out. I could be wrong, but I think they get it.

by Angela Natividad    Aug-26-08    
Topic: Agencies, Games, Good, Online



Let's Go Canada!

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It's Friday and the Olympics are in full swing. That must mean it's time for a good old-fashioned send-to-friend time waster. Courtesy of Maclaren McCann Canada, we've got one from Chevrolet. Let's go Canada!

by Steve Hall    Aug-15-08    
Topic: Games



Cannibal Sushi! Unclaimed Twitter Handles! Olympics Ceremony Demystified! Lots and Lots of Boobies!

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- A Wired journalist attributes the success of Weight Watchers to its RPG format. (You know, like EverQuest or Final Fantasy.)

- The pretty little girl who sang "Ode to the Motherland" for the Olympics opening ceremony was a pretty little mime. Reps said they wanted a flawless girl with a flawless voice; but one had the looks and another had the pipes so they mashed them up. "We must put our country's interests first." Riiiight.

- Seven in 10 companies on the FTSE 100 have unclaimed handles on Twitter. Companies are advised to lock that down before a hater (or an impersonator) does. (Via @benkunz.)

- It may not really be cannibal sushi, but the psychological effect can be just as fucked-up. (Via @TJCNYC.)

- Got more than a handful up top? Pull your shirt off and join the Wonderbra mosaic.

by Angela Natividad    Aug-12-08    
Topic: Events, Games, Online, Strange, Trends and Culture



Dating Improved, Quantum Solaced, Saatchi LA ECD Resigns

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- Need to brush up on your dating skills? Head over to the Stop Hating Dating Game and engage in some choose your own adventure action. It's all to promote a book, of course.

- New York Festivals has formed a partnership with China's SiTV to showcase its International Advertising Trophy winners on XiYuan, China's show about advertising.

- What the James Bond Quantum of Solace theme song will be since Amy Winehouse ain't.

- "Harvey Marco, standing ECD at Saatchi LA, is confirmed to have resigned from his role, yesterday August 5th. This according to a Saatchi LA insider."

- Need a Doctor Who fix? 2 Entertain and gas Agency has it for you with an online quiz.

by Steve Hall    Aug- 7-08    
Topic: Agencies, Games, Industry Events



King of Cubicles Wanted. Laziness a Plus

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Your mission: visit King of Cubicles. Play nice with balding man sporting poor choice of tie and dated Mac. The objective? Get him to hire you as the King of Cubicles.

After weaving your way through a sleep-inducing and earnestly uncomfortable interview process, you may or may not be made King. The perks? A car, a salary and a Nintendo Wii. A video resume proving your worthlessness can help turn the tide in your favor.

Put together by R/West for The Game Factory. I'm sure in another universe this site's a wild ride.

by Angela Natividad    Jul-31-08    
Topic: Games, Online, Promotions



Dark Whoppers Recycled, Keys Blows Smoke, Scrabulous Cut, Mooches Called Out

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- Because nobody talks male impotence (or teen sex) like Americans do.

- Seth Godin is launching a members-only social network for marketers called Triiibe. It's like Fight Club -- for ideas. "Spots are limited and early members get privileges and bragging rights" -- and discount opps for his new book. My God, Seth, who do you think you are -- Obama?

- To Indonesian fans: Alicia Keys is very sorry for doing a gig sponsored by Philip Morris. (So soon after all the goodwill gleaned post-Africa, too.)

- The Scrabulous app on Facebook is officially dead.

more »

by Angela Natividad    Jul-29-08    
Topic: Brands, Campaigns, Celebrity, Games, Online, Social



Windows Casino Thinks New Yorkers Are Jerks

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Live in New York City? You're an asshole according to Windows Casino which has created an game called Torch Runner. In the game, an Olympic torch carrier must navigate his way past squirt guns and fire hydrants which threaten to extinguish the flame and avoid cars which threaten to, well, kill the torch bearer. Is this any way to treat a global sporting event which brings the people of the world together? Say what you will about Chinese politics but the Olympics aren't (or shouldn't be) about politics.

Rather than play this lame ass game, everyone should go watch Matt Harding dance his way around the world. Now that's much more akin to the spirit (at least in intent) of the Olympics.

by Steve Hall    Jul-29-08    
Topic: Games, Worst



OMG! You Have Dork Cling.

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It's Dork Dodge! In this RPG game by JC Penney, you're a college girl trying to leave the dorm, where a hot but insecure love interest is waiting. Your job: to emotionally castrate the losers in your way. (Attacking them with items from Penney's Dorm Life line is usually a safe bet.) "Losers" labeled by Penney's include -- but are not limited to -- an incest-friendly hick, a Swedish exchange student, a bodybuilder and a goth.

Don't be too gentle or they'll follow you (dork cling!), thereby destroying your chances of a tasty hook-up forever. In that case, your best option is to ask a friend for help. (Oddly, the friends are as douchey as the men.) And don't dally too long or Mister Bouquet-of-Flowers out there will ditch yo' ass. (He's on a very tight schedule.)

But aww, it's the tech era, and some of these squares are cute. My favourite pick-up line: "Did you know 'NERD' stands for Never-Ending Rendezvous ... with Destiny? Look it up."

Put together by EVB San Francisco. If for some odd reason you're now into the Penney's Dorm Life line, see Facebook page. I just love me a furry pink picture frame.

by Angela Natividad    Jul-28-08    
Topic: Brands, Campaigns, Games, Online, Promotions



Next Time You're in Quicksand, Lie Still. (Thanks, Samsung!)

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Test Your Instincts is a free (brought to you by Samsung Instinct!) quiz that gauges a person's wildlife savvy: what do you do when a jellyfish stings, when a shark comes angling for your surfboard, or when you're stuck in quicksand (which happens to me all the time)?

The scenarios are wordy, but you'll at least learn something* and there's no registration process. I fared pretty terribly. Oddly, the answers I did know were mostly culled from Captain Planet.

more »

by Angela Natividad    Jul-23-08    
Topic: Brands, Campaigns, Games, Online, Promotions



'Hey Look, It's Like My Thumb is My Cock.'

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What, do genital jokes just make better advergames?

The above inanity is a promotion for Pineapple Express, a movie by the same winners that brought you Superbad. Put together by agency Soap Creative.

by Angela Natividad    Jul-18-08    
Topic: Campaigns, Games, Online, Promotions










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