How to Maintain Work-Life Balance at Home?

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Work from home has been continuously up for debate and discussion since the pandemic locked everyone down within the confines of their homes. It has inevitably become a part of everyday life and is expected to remain in practice for the next few months due to the constant threat of COVID-19 looming around our necks like an aimless sword.

While working from home has helped a vast majority of the global working population to keep the bread on the table, it has also messed up the work-life balance to the extent that people are no longer working from home, but are living at work.

There is no denial in the fact that the pandemic has been hard on hundreds of thousands of people in every geographical location where the pathogens of COVID-19 were found. But what is even more frightening is the fact that to keep the jobs, people had to succumb to the unrealistic expectations of their bosses.

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by Steve Hall    Sep-15-20    
Topic: Trends and Culture



Continuous Improvement: Essential to Leveraging Agile Portfolio Management

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As the world moves on from the traditional ways, a lot has been written about Agile Portfolio Management. In the past decade, many organizations have adopted this efficient approach to portfolio management, yet a few fundamental problems restrict it from becoming the dominant approach.

Agile Portfolio Management ensures that your company provides the best value to clients for the investment. In its simplest form, it is all about enabling a business to respond rapidly to the changing market condition and improving continuously.

Continuous improvement is a method which makes sure that your processes, practices, and methods are efficient and effective by continuously updating systems according to new and efficient technologies. Typically, it is also the process of analyzing the efficiency of business workflows.

With regard to agile portfolio management, continuous improvement is one of the core principles of the agile manifesto. So, let's try to understand why it is essential to leverage agile management.

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by Steve Hall    Sep-15-20    
Topic: Trends and Culture



How Artificial Intelligence is Changing the Graphic Design Industry

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The technology world is on the verge of another revolution, as AI and Machine learning has transformed the graphic design industry entirely.

Today, AI is dominating several industries and it's often linked to the future of technology.
It has been displayed as a way to reconstruct the world to make it a better place to live for humans.

Presently, graphic design has become an integrated part of every industry. However, advancements in technology, the graphic design industry relies more on computers, and artificial intelligence applications.

Whether to create a logo or website design, businesses are now replacing graphic designers with AI applications. While the technology and software firms embrace AIs with open arms, traditional sectors are a bit slow to adopt it.

Artificial intelligence holds great potential for the graphic design industry. However, to make it happen, the myths and hype about it need to be deciphered.

In this post, we are going to see how Artificial Intelligence is changing the graphic design industry.

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by Steve Hall    Jun-26-20    
Topic: Trends and Culture



Millennial Perspective on E-mail Marketing in 2020

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Email marketing is very popular in this day and age because almost everyone has an email mailbox. It is a great way to reach the targeted audience with new offers or sales that you may be running and many companies have found success in it. The email marketing method has also been used amongst millennials and it has had some great success stories.

Businesses have tried different ways of reaching out through emails to try and engage their millennial audience - video content, infographics, and some personal touch humor in email marketing. Sometimes it has been a highly successful approach and sometimes not.

So, what's that that the marketers often miss out and their email marketing campaign didn't reach their target group. So how can you reach them when using an email marketing methodology?

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by Steve Hall    Feb-10-20    
Topic: Trends and Culture



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Top 8 Digital Branding & Marketing Trends for 2020

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Technology is turning the entire world into an international city in terms of connecting individuals from different cultures and countries.

Nowadays, the Internet makes information sharing more accessible than ever before, thus giving all brands and businesses the chance to improve their brand's awareness, market their products and services, and scale their operations.

Digital marketing and branding aren't just trends. If you run a business, you're probably aware that the digital environment is simply the most profitable marketing channel that you can leverage to get your brand known and to improve your ROI.

The "problem" is that your competitors are not blind. They're also jumping on the same train, hoping to get their own piece of the pie.

So, what then?

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by Steve Hall    Nov-14-19    
Topic: Trends and Culture



Airline Hires Bikini-Clad Models For Photoshoot Then Denies It All Saying Photoshoot Was 'Unofficial'

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Well now here's some of the usual marketing double talk that just goes to show we really haven't progressed very far past the days when we all lived in caves. VietJet Air, which hired a bunch of bikini-clad models from modeling agency Venus for a photoshoot, is now denying the photos are official.

A spokesperson said the "uncensored" photos were "leaked from a test shooting under a contract between VietJet Air and Venus and are not the official promotional photos of VietJet Air."

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by Steve Hall    Sep-22-14    
Topic: Trends and Culture



Fashion Brand Pulls Culture Flip With Burqa-Themed Ad

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Hamburg-based MAYD has created a haunting commercial, entitled Hide, for fashion brand Paisley which makes interesting use of the burqa. For over a minute, we get a David Lynch-like vibe as cuts of a woman's face and a burka-clad figure are intercut with other delightfully odd shots like a turbin-clad man toasting a polar bear.

Then...with full flair fashion ad dramatics, the woman pulls off the burqa to reveal...a very GQ-ish man dressed in a suit. That's followed by the tagline, Better Hide Your Man, which, we suppose, is meant to turn the table on the whole hiding of Muslim women thing.

by Steve Hall    May-12-14    
Topic: Trends and Culture



Reddit User Says 'Advertising Is A Joke'

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Oh the amusement you can find on Reddit. One Reddit user, Tsja87, has offered up a rant that aims to tear down the very purpose of advertising calling it a pointless career choice.

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by Steve Hall    May- 5-14    
Topic: Trends and Culture



How the Collaborative Economy Will Affect Marketing And Advertising

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For the better part of the past year, Altimeter Group analyst Jeremiah Owyang has been trumpeting what's called the collaborative economy. Loosely defined, it's all about people getting what they need and want from each other without buying. Think Uber, BlackJet, Rent the Runway, Airbnb, LendingClub, etc.

I reached out to Jeremiah to ask him what this shift means for brands and how they need to rethink their marketing efforts to mirror the changes brought about by the oncoming collaborative economy.

Read the rest here...

by Steve Hall    Apr-23-14    
Topic: Trends and Culture



What You Need to Know About the Collaborative Economy [Infographic]

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For the better part of the past year, Altimeter Group Analyst Jeremiah Owyang has been trumpeting what he calls the collaborative economy. Loosely defined, it's all about people getting what they need and want from each other without out buying. Think Uber, BlackJet, Rent the Runway, Airbnb, LendingClub, etc.

Of the collaborative economy's future, Owyang says, "The data shows that new forms of peer-to-peer sharing like custom products, loaner vehicles and crowdfunding will double in adoption over the next year."

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by Steve Hall    Mar-28-14    
Topic: Trends and Culture







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