Copyranter directs our attention to yet another gratuitous use of ass in advertising. With absolutely no relation to its purpose, the Technical University of Munich career forum chose to find hot booty, photograph it and display it purely to attract attention. Oh wait, that sounds like we're complaining. Because we're not.
Oh but wait! We are. We have to. It's out job. We simply must rail against the objectification of women (and their amazingly beautiful asses) in advertising. It's despicable. It's shameful. It's Neanderthal. It's a blight on the fine, upstanding morals of the advertising industry and absolutely will not be tolerated! It sickens us to think a fabulous piece of ass like this would be reduced to an OMFG-inducing ad.
Here's a shocker. A revolutionary report, compiled by a father-son team on a college campus, has found that video games hurt grades, while studying improves them.
Does this mean Candystand hurts professional performance? How much does this actually scale?
After Andrew Meyer was arrested Monday and repeatedly Tased by police after verbally niggling John Kerry, his cry of "Don't tase me, bro!" has sparked an online phenomenon all its own.
Even YTMND got in on it: donttasemebro.ytmnd.com.
Vox notes that while the quote's been appropriated with a light-hearted veneer, it's being used as a tool to spark tense discussions about the ethics of cops, Tasers and unruly suburban university kids. Can't we all just get along?
We just thought it was interesting to note this video clip from the movie Network is even more relevant than it was thirty years ago when the movie debuted. This is the movie that gave us the famed line, 'I'm as mad as hell, and I'm not going to take this anymore!" In the clip, Peter Finch rails against the public which has been dumbed down by television and don't read books or newspapers any longer. Sound familiar?
Television is not the truth Finch tells us. "It's a goddamn amusement park." TV will tells us anything we want to hear and it will lie to deliver. Combine that with the rest of the media business's insanity and the our fixation with celebutards and the world depicted in the recent movie Idiocracy seems completely plausible.
The cats over at the US Food Policy blog have shot us some compelling information about the McRib.
To start with, they introduced us to the McRib's ingredients, which are fairly unsavory (blame the bun and the sauce). Then, they dropped the microsite on our heads.
We really hate seeing chicks that appear to be affiliated with a subculture (pop rock much?) introduce a product, then stand around pouting while waiting for us to make a move with our mouse. It is indescribably tacky.
But that's a digression. The real reason why US Food Policy sent us over to McRibland was because the National Pork Board, backed by the federal government, claims to have created the McRib (per its '06 annual report).
Anybody who's seen Thank You for Smoking may not find this odd. We certainly don't. And we continue to maintain that parents need to educate their children about the dangers awaiting them in this big deceptive world - including tricky marketing. At the very least, it would be nice to think that the government doesn't collude in our market intrigues.
Maybe that's wishful thinking. So while we're on this moving train, way to take one for Team Obesity, guys.
Once again, advertising has caused an uproar over nothing. CNN's Mike Galanos covers the new (and really great if we do say so ourselves) Clearasil campaign and is upset over the ads which show a guy trying to pick up his friend's mom and a daughter who says "You should see me now" while her mother shows naked baby pictures of her to her boyfriend. While Galanos prudely prattles on, Melissa Henson from the Parents Television Council talks about how marketers use too much sex to sell and Debbie Wolf from the People Against Censorship says the moral minority shouldn't control what gets seen on TV and everyone should just lighten up and laugh.
- Calling AMC's Mad Men, Dr. Ernst Dichter's The Hidden Persuaders and current motivational research "mostly bullshit," George Parker manages to get himself into Advertising Age and promote his new book, The Ubiquitous Persuaders which, if his past book, MadScam, is any indication, won't be bullshit at all.
- Magazines and newspapers aren't doing anything wrong. It's just that the ads inside them all suck.
- Hyundai's new campaign leaves behind the brand name hoping to leave behind associated cheapness.
- Has anyone else noticed how "bloggy" Advertising Age is getting and how it's now OK to "print" words like fuck and bullshit? We just thought we'd wonder publicly a bit about that.
Steve Portigal from Portigal Consulting notes this ad for UK health club Cannons with the headline, "Because a new girl has started at work and she's hot," wouldn't play so well in America or Canada because we're a bit more politically correct than our forefather nation. While the ad is harmless enough, we agree. No doubt, an army of cause groups would be all over this one as soon as it hit the streets.
Hurrah, new browser-sporting wi-fi iPods, and they look just like everybody said they would.
Steve Jobs previewed an ad for the new toy in his keynote yesterday, which you can find if you dodge all the 'Amazing!'s, the bad jokes, and his overextended attempt to make a ringtone out of Aretha Franklin's Respect.
The ad is short and follows the same see-what-my-finger-can-do aesthetic as the iPhone ads. Looking forward to seeing the "official" version.
Also, Apple announced a partnership with Starbucks where you can log onto iTunes for free on a wi-fi-ready Apple unit, and even - get this - buy a song in a Starbucks while it's playing. Cashing in on the impulse has never been easier.
Several years ago, Patrick Sell, who has a history in marketing with stints at Doremus and Reuters, launched a site called I Do Nothing All Day. Aptly, the site contains nothing more than videos he takes while out and about in New York City. Of course, they aren't just any videos, they're videos of beautiful women walking down the sidewalk or in the park. Originally, Sell envisioned I Do Nothing All Day as a site where all kinds of New York City imagery would be captured and shared but as we all know, nothing attracts more attention than a beautiful woman walking down the sidewalk on a hot summer day.
Now, before you go and label Sell a perv, check out the site. It's nicely done and he asks everyone permission before he films them. He's not doing anything more salacious than you'd find in your average fashion magazine or on fashion show runways anywhere in the world. The work is just a simple appreciation of natural female beauty. Now that we have that clarified, Sell has expanded, launching Turning His Head, a site which sells women's clothing featured in I Do Nothing All Day videos.