Joe Jaffe Launches 'Crayon' Inside Second Life

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Joe Jaffe of Life After the 30-Second Spot and Across the Sound fame has launched a new marketing company icalled Crayon which will make its debut inside Second Life this Thursday. The company intends to be a bit different than your typical marketing firm focusing on social media and the tenets Jaffe set forth in his book. Joining with Shel Holtz and Neville Hobson from For Immediate Release and CC Chapman from Accident Hash and Managing the Gray, Jaffe will dive head first into the world of conversational marketing and his belief that companies which refuse to believe marketing is a conversation rather than a one way information dump are doomed to die.

by Steve Hall    Oct-23-06    
Topic: Agencies, Social, Trends and Culture



MacBook Purchase Financed With Laptop Cover Ads

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In yet another version of the eBay forehead/pregnant belly advertising thing, the very cute Leah Culver is asking for donations to retire her six year old G3 iMac and buy new MacBook Pro. In return, she promises to etch the names/brands of those who donate onto her new laptop for all to see in the San Francisco area for as long as the new computer lasts. She's already raised $2,687.44 which would appear to be enough to buy the MacBook but she's still selling adspace. Leah, tell us when you sell out, buy the computer and design the laptop cover. We'd love to see it. (Photo by Tantek)

by Steve Hall    Oct-21-06    
Topic: Good, Social, Strange, Trends and Culture



Magazine's Culture Mixing Campaign Urges Kindness

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Sort of like Warren Beatty who, facing racial tension in the movie Bulworth said, "If we all fucked each other, we'd eventually end up the same color," this campaign for Belgian weekly teen magazine HUMO presents a culture mash-up to deliver the message that culture mixing makes everyone nicer. As CoolzOr comments, the poster portion of this campaign didn't last long as teens an college kids "borrowed" them for the bedroom and dorm room walls. The campaign appeared in HUMO magazine itself and as wild postings next to posters for candidates running in an election that occurred earlier this month. Belgian agency Mortierbrigage created the campaign. Three other posters can be seen here.

by Steve Hall    Oct-20-06    
Topic: Good, Guerilla, Magazine, Outdoor, Poster, Trends and Culture



Iran Not Hot on Cleavage

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Gawker reports a Swedish gentleman by the name of Jonathon Lundqvist returnd fom a trip to Iran with copies of several western magazines he purchased at a newsstand. All of the magazines are manually censored blocking out areas of the ad which are deemed to be too risque. It's not the censorship that's surprising but the manual labor involved in black inking all the "too revealing" content

by Steve Hall    Oct-19-06    
Topic: Magazine, Policy, Trends and Culture



Gamers Not Happy With Game Maker's User License

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Now that Electronic Artists has more fully integrated advertising into its games, it has sent out a new End User License Agreement and Adrants reader Dario Meli tells us most aren't happy with it pointing to an ars tchnica gaming forum. In the forum, most are displeased with EA's collection of user information (though anonymous) but more so with the company's perceived double dipping. Forum members think it's unfair for EA to collect ad revenue without using it to offset the cost of games as is usually the case in other media.

We're sure everyone's just beginning to learn here and that most of these seemingly illogical practices will be weeded out as the marketplace matures. Though, for now, EA has a few gamers up in arms over its integration of advertising into its games.

by Steve Hall    Oct-19-06    
Topic: Games, Policy, Trends and Culture



Marketers Discover Too Late Gen Y Doesn't Look at Ads

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Uh-oh. Guess now is a bad time to figure this out, considering social networks seem like rabid acquisitions that go for a pretty penny - like, gazillions of pretty pennies at a time.

But did we actually need to tell you this? Were you really ever under the impression all those ads slathered across MySpace's site were achieving anything? There's only one way to market on MySpace: save some money, throw together a somewhat clever site, and whore yourself out to where the eyeballs really go - the Top 8. - Contributed by Angela Natividad

by Angela Natividad    Oct-16-06    
Topic: Online, Research, Trends and Culture



Suzuki Illustrates, Chaos Conferenced, Tweens Over Sexed

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- These BBDO-created Suzuki ads have some very intricate and intriguing illustration.

- Beginning November 17, the University of Texas in Austin is hosting Chaos 2006, a two day event focusing on the crazy changes going on in advertising. Yes, Bob Garfield will be in the house.

- Of you're sick of sponsoring that same old boring sports for your marketing programs, you might want to check out this combination of volleyball, soccer and gymnastics called Bossaball.

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Youth Panelists Tell Guy Kawasaki About Media Habits

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We all love to go to trade shows to schmooze with others in the industry, attend panel discussions in hopes we pick up the latest cool marketing tactic and, perhaps, strike a business deal or two. While some of that may have merit, in this fast changing media landscape where everyone's skipping your ads, blocking your pop ups and stripping banners from web pages, it's unlikely any panel is going to deliver you as much insight and usable information as this Guy Kawasaki-led panel called Next Generation Insights. The panel consisted of kids aged 16 to 24 and offered up more a treasure trove of first hand information about media usage habits that will soon define the future of media. From cell phone usage to use of MySpace to IM to online shopping to text messaging gaming to computer usage habits to television viewing to magazine readership to iPod usage to email to online video to RSS and more. It's a motherlode of insightful, usable information about a generation that is indicative of what media usage will look like in the future.

After watching this, you will very quickly realize that all current methods of marketing have a very, very...very short lifespan. There are bright spots though. Interestingly, magazines and billboards were mentioned as viable media outlets. Give it a watch.

by Steve Hall    Oct-12-06    
Topic: Good, Industry Events, Research, Trends and Culture



United Nations Hires LonelyGirl15 For Poverty PSA

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Yes, it's come full circle. An entity with seemingly no purpose has been hired by one which has a very important purpose, the United Nations. Y&R, which works on the United Nations' Millennium campaign, contacted Greg Goodfried, one of the guys being the 40-video LonelyGirl15 series to see if LonelyGirl15 herself, Jessica Lee Rose, wold be interested in fronting a PSA. The deal was made and the video is now on YouTube for all to see.

While the marriage of LonelyGirl15 with the United Nations might, at first, seem odd, we're thinking it's kinda brilliant. With her following, a generation raised in a world of media vastly different than that of just five years ago, the move shows someone behind this effort truly understands social media and why tonnage television buys aren't always the best thing for getting the word out.

by Steve Hall    Oct- 9-06    
Topic: Best, Campaigns, Commercials, Online, Trends and Culture, Video



Forum Community Quantifies Ad Ethics

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The discourse about ethics in advertising is getting picked up by people who'd like to help draw out that imaginary red line in a way that doesn't sound so whiny. Under the premise that society (and not just irate marketing bloggers) can now contribute to media messages, After These Messages does for the opinionated audience what Yelp did for hipsters who get their kicks bitching out posh restaurants. You log in, post an ad and then - get this - scale its ethical weight and relevance. The gauge includes questions like the following: If you created it, would you sleep well at night? Does it contribute to society? Will it bring good karma? Is it an effective piece of communication?

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