Well, the Halloween candy is now on clearance and the plastic turkeys are on display. That can mean only one thing: we're at the cusp of Holiday Shopping Season! As someone who spends all day, every day thinking about the best way to get the right message to the rightperson at the right time, the holidays keep me up.
Recently we all learned from the IAB that digital ad revenue is significantly up over previous years. Yet, despite the mind-blowing $20.1 billion spent in the first half of 2013 alone, I'm excited about the opportunity to help retailers make sense of all their options and use them in the most effective manner - especially, during the critical holiday shopping period.
A new print ad campaign for Rollasole, a footwear brand that sells rollable flats, features images of women's disembodied legs amidst a party-like, illustrated atmosphere and the headline, "Let the good times roll."
Rollasole Founder Matt Horan says, "We're very excited by the new creative approach. The campaign perfectly captures what Rollasole is all about: enabling you to carry on when your heels start to hold you back."
We assume the notion here is that woman can carry these rollable flats in their purse so that when their legs tire of wearing societally-required high heels, they can simply don the flats and give their legs a break.
We've seen the disembodied legs theme before, most notably in a recent Voco ad which carried the headline, Play with my V-Spot because oral is better."
My how times haven't changed. Remember that classic Goodyear Polyglass commercial which many have dubbed the most sexist ad of all time? You know the one. The one in which...OMG...you wife has to drive alone!
On one hand, advertising culture has moved beyond portraying women like moronic, bikini-clad bimbos whose sole purpose is to drape themselves across the hood of a car or stand in front of a refrigerator. On the other, we have TrueCar.com which, in a serious headscratcher, thought it smart to imply women are still hapless nitwits who have no idea how to buy a car on their own.
A not-so-recent ad from the used car site features women telling us how the site gave them the necessary confidence to buy a car on their own with one particular woman saying...wait for it..."I don't even need to bring a dude with me."
Last week, surfwear brand Roxy released a promotional video some dubbed softcore porn. In the ad, five-time world professional surfing champion Stephanie Gilmore is seen frolicking in bed wearing just her underwear. Later she is seen taking a shower and cavorting on the beach in a bikini. She never actually surfs.
Following a litany of complaints, PepsiCo has pulled a :60 Mountain Dew commercial that social commentator Dr. Boyce Watkins dubbed, "arguably the most racist commercial in history."
The ad, indeed, carries racist overtones with a white women -- who appears to have been assaulted -- attempting to identify her assailant from a lineup of black men...and a talking goat who urges her not to spill the beans with various threats.
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Alright, alright, alright! We give up. We'll write about native advertising. If there's any one thing the advertising industry is good at, it's putting a shiny new wrapper on something that's been around for a very long time. Take, for example, Native Advertising.
As described by digital ad firm Solve Media, "Native advertising refers to a specific mode of monetization that aims to augment user experience by providing value through relevant content delivered in-stream."
Digital agency Klick Health has created a holiday video in which 280 agency employees enact over 200 memes to the tune of Hello. From some of the most famous internet sensations, like Gangnam Style, Rebecca Black's Friday and Charlie bit my finger to the most obscure internet memes, Klick's pretty much covered anything of interest that ever occurred on the internet.
There's a contest attached to the video whereby viewers who correctly identify the most memes will prizes including a grand prize trip to the destination of the winner's choosing. Other prizes include a MacBook Air, and an iPad mini. Additional prizes will also be awarded to those who share the video and garner the most views.
Miss Representation, an organization dedicated to ending sexism in media, has taken a look at sexism in advertising in 2012. The video calls out Carl's Jr., Axe, Go Daddy, Teleflora, Hello Kitty, Dolce & Gabbana, Fiat, Barbie, Victoria's Secret, Svedka, American Apparel and others.
The video raises a fair point. But just imagine a world in which we didn't objectify women in advertising.