My how times haven't changed. Remember that classic Goodyear Polyglass commercial which many have dubbed the most sexist ad of all time? You know the one. The one in which...OMG...you wife has to drive alone!
On one hand, advertising culture has moved beyond portraying women like moronic, bikini-clad bimbos whose sole purpose is to drape themselves across the hood of a car or stand in front of a refrigerator. On the other, we have TrueCar.com which, in a serious headscratcher, thought it smart to imply women are still hapless nitwits who have no idea how to buy a car on their own.
A not-so-recent ad from the used car site features women telling us how the site gave them the necessary confidence to buy a car on their own with one particular woman saying...wait for it..."I don't even need to bring a dude with me."
Last week, surfwear brand Roxy released a promotional video some dubbed softcore porn. In the ad, five-time world professional surfing champion Stephanie Gilmore is seen frolicking in bed wearing just her underwear. Later she is seen taking a shower and cavorting on the beach in a bikini. She never actually surfs.
Following a litany of complaints, PepsiCo has pulled a :60 Mountain Dew commercial that social commentator Dr. Boyce Watkins dubbed, "arguably the most racist commercial in history."
The ad, indeed, carries racist overtones with a white women -- who appears to have been assaulted -- attempting to identify her assailant from a lineup of black men...and a talking goat who urges her not to spill the beans with various threats.
In 2012, the world of marketing underwent major changes. We saw the rise of Pinterest, several IPOs and acquisitions, an aggressive political ad war, Facebook's 1 billionth user, and watched one Korean artist turn into a global phenomenon thanks to YouTube.
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Social media is becoming the executive equivalent to catching lightning in a bottle. It has quickly gone from ultimate focus group and brand popularity contest to a serious digital marketing platform. As it does, it has bubbled up from a quirky, unpredictable experiment to a measurable customer lab.
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Alright, alright, alright! We give up. We'll write about native advertising. If there's any one thing the advertising industry is good at, it's putting a shiny new wrapper on something that's been around for a very long time. Take, for example, Native Advertising.
As described by digital ad firm Solve Media, "Native advertising refers to a specific mode of monetization that aims to augment user experience by providing value through relevant content delivered in-stream."
Digital agency Klick Health has created a holiday video in which 280 agency employees enact over 200 memes to the tune of Hello. From some of the most famous internet sensations, like Gangnam Style, Rebecca Black's Friday and Charlie bit my finger to the most obscure internet memes, Klick's pretty much covered anything of interest that ever occurred on the internet.
There's a contest attached to the video whereby viewers who correctly identify the most memes will prizes including a grand prize trip to the destination of the winner's choosing. Other prizes include a MacBook Air, and an iPad mini. Additional prizes will also be awarded to those who share the video and garner the most views.
Miss Representation, an organization dedicated to ending sexism in media, has taken a look at sexism in advertising in 2012. The video calls out Carl's Jr., Axe, Go Daddy, Teleflora, Hello Kitty, Dolce & Gabbana, Fiat, Barbie, Victoria's Secret, Svedka, American Apparel and others.
The video raises a fair point. But just imagine a world in which we didn't objectify women in advertising.
Two former ad guys, Brandon Burns and Justin Winslow, are having a bit of fun this holiday season with a Fab store dedicated to dirty Santa Claus holiday cards.
The store describes the offerings thusly, "He sneaks down chimneys, invites children to sit on his lap, and no one thinks anything of it. The jig is up, old man. These comically risqué cards from Dirty Santa's Workshop reveal the truth: Ol' St. Nick has been a very bad boy."
So if you want to make your friends and relatives laugh (or scream in horror) this year, head over to Dirty Santa's Workshop and grad yourself a few dirty cards.
Having nothing whatsoever to do with advertising other than it's Friday, Friday...we bring you Nicole Westbrook who, perhaps, may become the next Rebecca Black sensation. Produced by Patrice Wilson, the man behind Rebecca Black's Friday, comes "It's Thanksgiving," yet another auto-tuned, teen-fueled ode with, this time, a focus on Thanksgiving and allthe cheesy wonder the day brings.