The Four C's Of Social Media For The C-Suite

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Social media is becoming the executive equivalent to catching lightning in a bottle. It has quickly gone from ultimate focus group and brand popularity contest to a serious digital marketing platform. As it does, it has bubbled up from a quirky, unpredictable experiment to a measurable customer lab.

Download this whitepaper now to learn about the Four C's of social media for the C-suite and how social intelligence is providing clarity for the C-Suite.

by Steve Hall    Feb-14-13    
Topic: Research, Social, Trends and Culture



The Soap Opera Gets A New Name: Native Advertising

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Alright, alright, alright! We give up. We'll write about native advertising. If there's any one thing the advertising industry is good at, it's putting a shiny new wrapper on something that's been around for a very long time. Take, for example, Native Advertising.

As described by digital ad firm Solve Media, "Native advertising refers to a specific mode of monetization that aims to augment user experience by providing value through relevant content delivered in-stream."

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by Steve Hall    Dec-13-12    
Topic: Trends and Culture



Agency Highlights Hundreds of Memes in Holiday Video

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Digital agency Klick Health has created a holiday video in which 280 agency employees enact over 200 memes to the tune of Hello. From some of the most famous internet sensations, like Gangnam Style, Rebecca Black's Friday and Charlie bit my finger to the most obscure internet memes, Klick's pretty much covered anything of interest that ever occurred on the internet.

There's a contest attached to the video whereby viewers who correctly identify the most memes will prizes including a grand prize trip to the destination of the winner's choosing. Other prizes include a MacBook Air, and an iPad mini. Additional prizes will also be awarded to those who share the video and garner the most views.

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by Steve Hall    Dec-13-12    
Topic: Agencies, Trends and Culture



How Advertisers Failed Women in 2012

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Miss Representation, an organization dedicated to ending sexism in media, has taken a look at sexism in advertising in 2012. The video calls out Carl's Jr., Axe, Go Daddy, Teleflora, Hello Kitty, Dolce & Gabbana, Fiat, Barbie, Victoria's Secret, Svedka, American Apparel and others.

The video raises a fair point. But just imagine a world in which we didn't objectify women in advertising.

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by Steve Hall    Dec-11-12    
Topic: Trends and Culture



Get Your Dirty Santa Claus Christmas Cards Now!

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Two former ad guys, Brandon Burns and Justin Winslow, are having a bit of fun this holiday season with a Fab store dedicated to dirty Santa Claus holiday cards.

The store describes the offerings thusly, "He sneaks down chimneys, invites children to sit on his lap, and no one thinks anything of it. The jig is up, old man. These comically risqué cards from Dirty Santa's Workshop reveal the truth: Ol' St. Nick has been a very bad boy."

So if you want to make your friends and relatives laugh (or scream in horror) this year, head over to Dirty Santa's Workshop and grad yourself a few dirty cards.

by Steve Hall    Dec-11-12    
Topic: Trends and Culture



Is Nicole Westbrook the Next Rebecca Black?

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Having nothing whatsoever to do with advertising other than it's Friday, Friday...we bring you Nicole Westbrook who, perhaps, may become the next Rebecca Black sensation. Produced by Patrice Wilson, the man behind Rebecca Black's Friday, comes "It's Thanksgiving," yet another auto-tuned, teen-fueled ode with, this time, a focus on Thanksgiving and allthe cheesy wonder the day brings.

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by Steve Hall    Nov- 9-12    
Topic: Trends and Culture, Video, Viral



Ad-Supported Internet Creates 5.1 Million Jobs, Adds $530 Billion to Economy

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Kicking off the ninth (can you believe it?) Advertising Week, the Interactive Advertising Bureau, at its IAB MIXX Conference, has released new research conducted by the Harvard Business School that found the ad-supported internet is responsible for 5.1 million U.S. jobs. The sector increased 100 percent over the past four years and contributed $530 billion to the U.S. economy in 2011, double that of 2007. In addition, the sector accounted for 3.7 percent of the U.S. gross domestic product.

The report shows New York and California as home to the headquarters of the largest number of U.S. internet firms. This, of course, is due to the prominence of Madison Avenue and Silicon Valley as digital business hubs. In addition, Washington, Massachusetts, and Illinois are the next three most digital-friendly states. In total, nine states are the sites of headquarters that account for 72 percent of attributed employment, although the jobs themselves were dispersed across other states in the union:

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by Steve Hall    Oct- 1-12    
Topic: Industry Events, Research, Trends and Culture



Panties Bunched, Men Favor Porn, TV Trumps Online Video

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- One million moms get panties in a bunch, protest Ragu commercial.

- This just in! Men favor computers over television for entertainment. Um, yea. That's where the porn is!

- Why online video remains in TV's shadow.

- Why social media agencies are a farce.

- Taylor Swift gets all dolled up for Wonderstruck Enchanted Fragrance.

- Olympic super hero Michaels Phelps can be seen lounging in a bathtub for a new Louis Vuitton campaign.

by Steve Hall    Aug-20-12    
Topic: Policy, Research, Trends and Culture



No Parking Marketing: A Look at Marketing in India

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This guest articles is written by Shashi Bellamkonda, Senior Director of Social Media at Web.com.

Growing up in India I remember a time before television where advertisements on the radio and those shown before the Bollywood movies in theatres were very exciting. In the 70's and 80's, India was mesmerized by ads like the Liril Soap girl. And even though I never used Lifebuoy (another soap brand), the ad jingle was always on my mind. According to LifeBuoy's brand history book the brand made an entry into Asia through India in 1895 and have been advertising for centuries.

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by Steve Hall    Jul-16-12    
Topic: Trends and Culture



Matt Harding Returns With A New Dance, New Hope

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Oh my. Goose bumps. Matt Harding, a guy who quit his job in Australia, traveled the world with friends, made a video of his travels (complete with personalized quirky dance moves) and because the video was noticed by Stride Gum, received funding for a second dancing trip around the world is...take a breath...back with yet another dance video.

His videos are moving tributes to the connectedness of the human race. When you strip away the borders and the politics, we are all really the same. We laugh. We cry. And we dance.

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by Steve Hall    Jun-21-12    
Topic: Trends and Culture, Video








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