If you hadn't noticed, in the world of advertising, things come and things go. What's cool today is passé the next. It's a fickle business with an inherent lemming-like underpinning that almost requires brands to quickly jump on the latest trend lest they be viewed as stodgy and out of touch.
But the problem with this approach to things is twofold. Much like the movie business, in which most sequels never live up to the original, rarely do "advertising sequels" live up to the original and rarely does the much pontificated "next big thing" ever truly come to pass.
In celebration of this hard to shake advertising trait, we're going to take a look at some of advertising's trends that wish they could have become more than trends - and how a little collaborative foresight could have avoided both the time wasted willing these trends that never were into fruition and the embarrassment that resulted from choosing to be a copycat.
Last week, we took a look at what's hot and what's not in terms of design trends for 2014. Today, we're going to take a look at the top visual design trends for 2014. Just like last week's Hot or Not Design Trends piece, iStock queried creatives from around the world so see where design is headed for 2014.
There are 13 visual design trends to look for next year. They have been compiled on an interactive infographic here and we've also listed them below:
iStock has queried creatives from around the world to determine what to look for in 2014 design trends. Entitled Hot or Not (oh how we miss the original Am I Hot or Not), the infographic gives a thumbs up/thumbs down look at flat design and skeumorphic design; short form storytelling versus long form; real models versus retouched; 3D and offset printing; and more. Give it a look.
Well, the Halloween candy is now on clearance and the plastic turkeys are on display. That can mean only one thing: we're at the cusp of Holiday Shopping Season! As someone who spends all day, every day thinking about the best way to get the right message to the rightperson at the right time, the holidays keep me up.
Recently we all learned from the IAB that digital ad revenue is significantly up over previous years. Yet, despite the mind-blowing $20.1 billion spent in the first half of 2013 alone, I'm excited about the opportunity to help retailers make sense of all their options and use them in the most effective manner - especially, during the critical holiday shopping period.
A new print ad campaign for Rollasole, a footwear brand that sells rollable flats, features images of women's disembodied legs amidst a party-like, illustrated atmosphere and the headline, "Let the good times roll."
Rollasole Founder Matt Horan says, "We're very excited by the new creative approach. The campaign perfectly captures what Rollasole is all about: enabling you to carry on when your heels start to hold you back."
We assume the notion here is that woman can carry these rollable flats in their purse so that when their legs tire of wearing societally-required high heels, they can simply don the flats and give their legs a break.
We've seen the disembodied legs theme before, most notably in a recent Voco ad which carried the headline, Play with my V-Spot because oral is better."
My how times haven't changed. Remember that classic Goodyear Polyglass commercial which many have dubbed the most sexist ad of all time? You know the one. The one in which...OMG...you wife has to drive alone!
On one hand, advertising culture has moved beyond portraying women like moronic, bikini-clad bimbos whose sole purpose is to drape themselves across the hood of a car or stand in front of a refrigerator. On the other, we have TrueCar.com which, in a serious headscratcher, thought it smart to imply women are still hapless nitwits who have no idea how to buy a car on their own.
A not-so-recent ad from the used car site features women telling us how the site gave them the necessary confidence to buy a car on their own with one particular woman saying...wait for it..."I don't even need to bring a dude with me."
Last week, surfwear brand Roxy released a promotional video some dubbed softcore porn. In the ad, five-time world professional surfing champion Stephanie Gilmore is seen frolicking in bed wearing just her underwear. Later she is seen taking a shower and cavorting on the beach in a bikini. She never actually surfs.
Following a litany of complaints, PepsiCo has pulled a :60 Mountain Dew commercial that social commentator Dr. Boyce Watkins dubbed, "arguably the most racist commercial in history."
The ad, indeed, carries racist overtones with a white women -- who appears to have been assaulted -- attempting to identify her assailant from a lineup of black men...and a talking goat who urges her not to spill the beans with various threats.
In 2012, the world of marketing underwent major changes. We saw the rise of Pinterest, several IPOs and acquisitions, an aggressive political ad war, Facebook's 1 billionth user, and watched one Korean artist turn into a global phenomenon thanks to YouTube.
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