It's hard to describe the state of you in Cannes by the middle of the week. By Wednesday night, it's likely you haven't slept in four days. The drinking starts around noon, and you're constantly being blindsided by huge vacuums of people who want to chat about their creative ideas, which seesaw between brilliant and horrific, depending on what fluid you just swallowed.
One guy spent a night regaling Ask Wappling and me about his "sublime" comic strip idea, in which men and women have short, terse exchanges -- sort of like XKCD but stupid. (Man: "Hi!" Woman: "I shaved my legs for this?") The men are always smiling penises, and the women are squiggles in the shape of their pubic hair. Squiggles can vary by size and type.
Be careful when you've been chosen for a creative revelation like this. The less convinced you look, the more insistent the person gets about his genius.
But the trauma I felt, watching those banal prattling penises and vaginas appear in front of me, is only a distant memory. It was Monday around 5 AM.
Read the rest on Yahoo! Scene.
Creatives young and old have had a love/hate relationship with Bob Garfield, who for the last 25 years has produced his "Ad Review" segment on Advertising Age. (His position on this? On a scale of one to five, few ads are total zeros and few ads are prize fives. Over his whole career the average ad has received about a 3.4, significantly higher than the average true quality of industry television advertising output at large.)
Ad bloggers, whether or not they agree with his arguments, arguably see him as the person who began what they continue today. He's also the author of The Chaos Scenario and co-hosts National Public Radio's "On the Media."
I ran into Bob at the Carlton this weekend, then later Monday in front of the Palais, sporting a decidedly cannois summer hat. (I didn't know at the time, but it was also his birthday.) He thoughtfully agreed to sit and talk at a nearby beachside restaurant -- which we only later discovered is probably the loudest atmospheres in all the land.
So forgive the sound on this bad-boy. Click below to see the video, and read the rest of this piece over at Yahoo! Scene.
Here's a video of Barbarian Group Co-Founder Rick Webb, shot at Internet Week, telling ad agencies it's time for them to realize technology is an aspect pf marketing that can no longer be ignored. He acknowledges the day of agencies relying on outside tech providers to handle their tech needs (as opposed to doing it themselves) is over. He also notes the unbundling of agencies is very much the wrong thing to do in this tech-fueled era of hyper-integration.
Ooh! This looks like it'll be fun. On Monday, the Association of Independent Commercial Producers (AICP) premiered The Art & Technique of the American Commercial show at MoMA New York.
The show explores the last 20 years of American advertising, a nostalgia-heavy treat fit to dilate the pupils of any ad geek, but it'll also be very "present"-oriented -- that is, you'll be seeing how the work has evolved to produce the aesthetics used in great advertising (think Apple) today.
Forget old school raves in undisclosed warehouse locations. That's so yesterday. Wait...even saying "so yesterday" is, well...so yesterday. Anyway, moving on, Sapient Nitro is out with new work for Footlocker that touts the Padded Collar Loopback from Converse. And, apparently, the fact that the only place hipsters party now is underground. Literally.
Yes. Cataphiles, as they are known, are urban explorers who traverse the catacombs of Paris and, according to this work from Foot Locker, have a really great time doing it. Who knew a few dank, dark, underground passageways could be filled with so much hipsteresque frivolity?
Previously in the strange land of Foot Locker advertising: Fetishistic Spanking.
- A behind the scenes look at the recent Megan Fox Emporio Armani shoot. 'Nuff said.
- About.com Advertising blogger Paul Suggett has had it with ads that use actors who pretend to be a brand.
- MTV is doing a behind-the-scenes look at Facebook employees.
- Here's the latest Left Brain Right Brain ad for Mercedes Israel. Shalmor Avnon Amichay/Y&R Interactive Tel Aviv created.
- Galpin Jaguar says, "If a customer buys or leases an eligible comparably equipped Mercedes, BMW, Audi, Lexus or Porsche within 10 days after a new Jaguar test drive at Galpin, they will receive an American Express Gift Card valued at $1,000,"
Oh look. It's parkour in yet another ad campaign. Leave it to the ad industry to latch onto a trend and beat it to death. Beer babes? Done. Matrix-style camera swing? Done. The Verizon Dumb Dad? Done. Use of popular pop song? Done. Cavemen? Done. Chimpanzees? Done.
Now we can add parkour to the latest overused tactics in advertising. This time around it's Epson, courtesy of Albion, which is promoting its new EB-170 Series ultra-light portable projectors.
The commercial features "free-running" (the new buzzword affixed to parkour) talent Sam Parham and Chase Armitage, one carrying the Epson EB-1775W and the other carrying a competing product. Their mission is to deliver the projectors, stowed in backbacks, to a rooftop presentation several blocks away. Epson, of course, wins.
Cats, breasts, little girls, Tehmeena Afzal, Twilight, SEO, law school, cheerleaders, stewardesses, time travel, guns, Christina Aguilera, men who smell like you want your man to smell like, Lindsay Lohan, thongs, six packs, cup sizes and, surprise, the use of sell to sell in advertising. That's the list of topics that top the top stories here at Adrants for 2010. Relive all this and more with our list of the top twenty stories of the year below:
1. Cat Unleashes Ample Breasts in Public Market
2. Should Marketers Eliminate Sex As An Advertising Strategy?
3. Tehmeena Afzal Lends Her Giants to the New York Giants
4. Little Girl Spawns Dance Craze For Samsung
5. Near Naked Twilight Star Ashley Greene Fronts Drool-Worthy SoBe Campaign
We all know Facebook has a twisted outlook when it comes to privacy and all things related to acceptable content on its site. Writing on Work That Matters, Tom Megginson takes a close look at Facebook's stance on breastfeeding.
With a collection of images that compares the site's apparent love for the sensationalizing of large breasts and apparent disdain for a practice that simply nourishes a child, Megginson points out Facebook's seemingly twisted sense of acceptability when it comes to nudity and the female breast.
An infographic from shopping transaction and activity research company Buysight takes a look at the differences between today's advertising culture and the one glorified on AMC's Mad Men. In a post on the Buysight blog about the infographic, the author writes, "Marketers are content creators and publishers are increasingly like agencies. Audiences, too, play an active role now, from debunking false claims to spreading the word about great brands.
Several industry experts comment on the post with Personal Life Media CEO Susan Bratton writing, "Biggest trend: The marketer as content publisher. . . Curating and creating content for search optimization and social media are now crucial components of an online marketing platform. No longer can we buy ads in someone else's content, we must be the content creators to have a voice in the digital domain, which frankly, for most brands, is where the war is won in the 21st century."
What do you think the biggest changes have been since Don Draper walked the halways of Madison Avenue?