Chemistry.com Continues Attack on Homophobic eHarmony

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Chemistry.com has launched a follow up to its Hanft Raboy and Partners-created Come as you Are campaign with two new print ads attacking eHarmony's apparent refusal to allow gays and those who choose to have premarital sex to match using its dating service. It's long been reported eHarmony Founder Dr. Neil Clark Warren is a fairly evangelical Christian who has made his beliefs known regarding gays, lesbian and other things not "perfectly Christian."

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by Steve Hall    Jan- 3-08    
Topic: Campaigns, Good, Opinion, Trends and Culture



Cracked Posts List of Seductive Ads for Crap Items

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Cracked.com posted a list of the 10 Most Laughably Misleading Ads. It's scored 3439 diggs so far. The description:

"So you're an inventor, and you've just created a product that actually sucks quite a bit more than the ones people are already using. How do you sell it?

"Why, by creating a cornball TV ad that portrays everyday tasks as being next to impossible without your product. As we'll see, the results range from ridiculous to downright sad."

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by Angela Natividad    Jan- 3-08    
Topic: Online, Opinion, Packaging, Trends and Culture



Gawker Editorial to Compensate Big-Traffic Bloggers with Big-Ass Bonuses

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Sassy bloggers, take note: Gawker might be down to drop you a few thou if you can raise traffic amongst its sites, which include Gizmodo, Valleywag and Defamer.

Jason Calacanis, the golden child of Weblogs Inc., looks at the compensation process as whoring for ratings. And we know from experience that whoring of any kind sets blows against sector quality.

"People are coming to blogs because they are NOT playing the ratings game! What difference does it make if a blog gets 10% or 20% traffic [spikes] if it alienates the core audience by playing the ratings game?" he says.

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by Angela Natividad    Jan- 2-08    
Topic: Online, Publishing, Trends and Culture



Ad Tunes Releases Top Ad Music of 2007

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Something for the true ad junkies: Ad Tunes' Top Ad Music of '07! Show-stoppers in the more musical component of advertising include Beyonce, who made appearances in ads from Armani, AmEx, DirecTV and Samsung; the Beatles, which enjoyed a revival via Target and Luvs; and retailers who whored their brick-and-mortar brands out with poppy jingles.

Songs that benefited media this year included Just Like You Imagined off the 300 movie trailer, and Dirty Laundry by Bitter:Sweet for the ABC network.

If you're just that bored, up your ad music quotient with the TV jingles quiz.

by Angela Natividad    Jan- 2-08    
Topic: Online, Opinion, Trends and Culture



Quintura Rounds Up Russian Internet Deals

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Nothing like the threat of a rising new economy to get the blood flowing (thanks, Vlad!). Internet-wise, there's a lot happening in Russia: Mail.ru became its first billion-dollar online company, Blackberries plan to invade, LiveJournal was sold to a Russian firm that aspires to go global -- starting with the US, and in September Russia led total growth in European internet adoption.

The Quintura blog put together a short list of significant deals that occurred in December amongst Russian internet companies.

Russia's urban middle class has expensive taste and money to spare. Time to start thinking eastward, da?

by Angela Natividad    Dec-22-07    
Topic: Online, Research, Trends and Culture



Ditched Toys Are the Reason We've 'Smurfed' Up Christmas

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"So what if I'm gay? You let my rainbow fade away," accuses a Care Bear in this awesome video where toys rebuke cynical adults for ditching them after puberty, thereby ruining their Christmases -- and ours -- forever.

And if our He-Man could talk, he probably would be just that ditzy.

Thanks go out to Grey, Vancouver for putting it together.

by Angela Natividad    Dec-20-07    
Topic: Agencies, Best, Spoofs, Trends and Culture, Video



Thanks to 'Net, 'Don't Tase me, Bro!' Becomes the Stuff of Pop Culture

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Remember that YouTube video of the college kid getting repeatedly Tased for hassling John Kerry? His repeated cry, "Don't Tase me, bro!" has become the most memorable quote of '07.

Editor Fred Shapiro of the Yale Book of Quotations calls it a "symbol of pop culture success," beating out Imus' "nappy-headed hos" comment.

Can you guess what the second-most-memorable quote on the list was? We'll give you a hint: "I personally believe..."

by Angela Natividad    Dec-19-07    
Topic: Online, Publishing, Trends and Culture



Vlad Putin Makes Time's 'Person of the Year'

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Why does Vladimir Putin deserve to be named Person of the Year? Probably because of his insightful commentary on Call of Duty 4.

Quoting from Time Magazine, the Quintura blog provides a more intuitive reason, if "imposing stability on a nation [...] at significant cost to the principles and ideas that free nations prize" can be considered more intuitive. (We'd call it "catty.")

Some might call it an improvement on last year's choice, though.

by Angela Natividad    Dec-19-07    
Topic: Publishing, Trends and Culture



Putin on Call of Duty 4: 'Silent but Deadly, Like a Boris Yeltsin Fart'

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For Call of Duty 4: Modern Warfare, DDB, LA ran a campaign where real-life warmongers become video game reviewers.

We've been putting off covering it because watching all the spots (:60 EACH!) seems so labor-intensive. After sitting through all five, we've concluded they are less funny versions of this Hitler Xbox spoof.

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by Angela Natividad    Dec-15-07    
Topic: Campaigns, Online, Trends and Culture, Video



Come On Now, Even Wales Got Schooled in Existentialism

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Here's an ad for Brecon Five vodka that got people's panties in a twist because it plays on the stereotype that Welsh people are stupid. (We never heard that, but we did hear they were cannibals.)

Brecon Five is a label under the Welsh Whisky Company. It's not the only vodka ever to poke fun at its heritage to make itself look better.

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by Angela Natividad    Dec-13-07    
Topic: Brands, Campaigns, Commercials, Policy, Trends and Culture








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