User Bars Connect Brands to Forum Users

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For brands looking to extend their awareness to the ad-averse generation, Adland points us to user bars, graphic images which people can add to their forum signature or other online presence. User bars, which have been around for some time and are available all over the place, and are grouped into categories such as hobbies, cars, games, TV, movies, sports and, yes, brands. Adidas, Coke, Converse, Corona, Nokia, Nike, Snickers, Sony, Playboy, Pepsi, Reebok, and yes, cigarette makes such as lucky Strike and Marlboro since its about the last place they can advertise. Many users create their own user bars along with those that have been created by forum owners. User bars are a great way to reinforce a brand to those who are forum addicted and advertising averse.

by Steve Hall    Jan-11-06    
Topic: Online, Trends and Culture



Americans A Bunch of Materialistic Hogs But That's OK

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According to American Demographics Founder Peter Francese, Americans out pace the rest of the world, by far, in weekly spending on the consumption of goods. He says Americans, each week, spend more than the gross domestic product of Finland. Francese wonders just how necessary it is for many Americans to "need two homes, three vehicles and four TVs" but he's not complaining acknowledging that world-beating consumption keeps the ad industry afloat. In fact, if consumer spending, over the past ten years, rose at a rate equal to the increase of households (14 percent) rather than 23 percent, people would have spent $640 billion less altering the current American economy orders of considerable magnitude.

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by Steve Hall    Jan-10-06    
Topic: Research, Trends and Culture



Hip-Hop Dominates Top 2005 Ringtone Downloads

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Mobile entertainment firm Moderati has released its year-end wrap-up of ringtones including an analysis of regional preferences. Without surprise, hip-hop dominated top spots on the list again this year, with 60 percent of the songs from hip-hop artists.

Video game themes (Super Mario Brothers) and evergreen movie themes (Halloween) ranked high as well, with five top finishes. Cracking the top 20, a bit out of left field, was "Scotty Doesn't Know" by Lustra, a song from the 2004 movie Eurotrip.

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by Steve Hall    Jan- 9-06    
Topic: Mobile/Wireless, Research, Trends and Culture



Old Farts Fart More Online Than Off

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The wafting odor of the elder generation is diffusing online at an increasing rate according to a report from BURST! Media featured on eMarketer. The report says online users over the age of 54 are spending more time on the Internet and less time with offline media sources. While the over 54 crowd are still big consumers of offline media such as newspapers, many are finding valuable information online they can't find in traditional offline media. eMarketer has all the smelly details.

by Steve Hall    Jan- 6-06    
Topic: Online, Research, Trends and Culture



Oxygen Gets All Sexy On Us

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It happens to the best us us. We come up with a great idea. Get all high and mighty about how we're not going to be like everyone else. We promise not to sink into the gutter and use all the tired, old tricks to attract attention. We vow to be virtuous and laud ideals and intellectualism over insipidness. Then it happens. No one watches us. No one's heard of us. Our primary competitor towers over us and we are lost in a sea of television stupidity. Do we continue to stay the course? Do we try to beat them? No, sadly, we throw in the towel and join them.

After playing second fiddle to Lifetime for so long, Oxygen just can't stand it any longer and is pulling out the trump card of last resort: sex. Rather than rise above the misty-eyed success of Lifetime with higher brow offerings, Oxygen network has joined the titillation crowd with offering like "Talk Sex With Sue Johnson" and its new series, "Campus Ladies," a show that will somehow make the scenario of middle-aged, suburban women going back to college and frolicing with undergrad hotties funny.

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by Steve Hall    Jan- 4-06    
Topic: Cable, Opinion, Trends and Culture



Marketing Knee Jerk Gives Us Fingernail Advertising

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While some marketers would certainly explode with glee if every human being on the planet wore the brand's logo somewhere on their body but we just can't understand why any sane human would affix logoed fingernails to their fingers. Of course, we can't understand headvertising, assvertsing, babyvertising, voicevertising, cleavagevertising, bellyvertising or boobvertising either.

OK, wait a minute. Of course we can understand it all. Sorry. It must be this slower than death holiday news week rotting our brain. There's always plenty of money-hungry fools around to add to this list of marketing stunts. That and the fact the entire ad industry is in the middle of some sort of knee jerk reaction to all the "death of the :30/traditional advertising" woe that's been spinning around since marketers woke up and realized, oops, there's these ad skipping things called DVRs, iPods, pop up blockers, bit torrent TV, pirate radio and file sharing which they wish had never existed. Now advertising is...um...hard work when it was just supposed to be all about the parties and the three martini lunches.

How we got from someone's logoed fingernails to martinis we do not know but it passed some time on a slow Friday at the end of a slow holiday week. See you next year.

by Steve Hall    Dec-30-05    
Topic: Human, Opinion, Trends and Culture



My Space Begins Downward Spiral

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Nothing cool lasts for very long in this world. Now that millions have made MySpace their home for just about everything, many worried the acquisition by News Corp would changed things. Not so promised MySpace founders but alas they have. Many MySpace members link to videos on YouTube and, apparently, News Corp-owned MySpace doesn't like the practice. According to the Blog Herald, MySpace has been deleting any and all reference to YouTube from profiles. There's even a MySpace group fighting the censorship.

MySpace came out of nowhere as the single most popular place to go for...well...anything. It can disappear just as quickly and be replaced by another.

by Steve Hall    Dec-23-05    
Topic: Trends and Culture



Celebrate Ad Oddities With Adrants 2005 Top Ten Strangest Stories

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Once again, we've gather together a top ten list, this time for the oddest, weirdest, strangest and stupidest things to occur in the world of advertising. From hard ons to 70's short shorts to pornographic orthodontist billboards, here's a final laugh just prior to the Holidays. By the way, Adrants will publish only sporadically next week and the newsletter won't publish at all. After all, we need a break as much as you do.

School Ad Project Causes Columbine-Like Lock Down
Kids Orthodontist Billboard Links to Porn
Clueless Coke Marketer Says Don't Link to Coke Site
Restaurant Chain Marketed With Chili Freaks
Blue Man Pulls Stunt Marketing On Chicago Train
Bank Targets Friends of the Dead
Dad Gets Over Excited About Child's Christmas Gift
Sony Promotes PS2 Game With Worldwide Archaeological Find
Emarketing Company Brings Back Short Shorts
Condom Maker Says 'Let The Beast Go'

by Steve Hall    Dec-21-05    
Topic: Trends and Culture



Top Ten Thirty Adrants 2005 Sex-In-Advertising Stories

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As we endeavored to compile our list of the top ten sex-related advertising stories of 2005, we realized very quickly it would be impossible to limit the list to ten. After all, advertising and sex are so deeply intertwined it would be like coitus interruptus to place any limitations on such a project. So here, in no particular order, are the top sex-related advertising stories of 2005 for your multiple pleasures. We're sure we've missed some as there's only so many times a chap can go 'round.

British Hottie Says Hand in Pants Not Hard
Freakish Appendage Horrifies, Sells Shoes
Sex Sells...Until the Doors Close
GE Wins And Loses With 'Ecomagination' Campaign
Big Breasts And Suckling Babies Promote Food Bank


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Ass Pixel Advertising Hits Million Dollar Homepages
Condo Complex Encourages Loud Sex in Ad
Outdoor Campaign Teases
Nestle Drumstick Ad Over Sexed
Hot Models De-Cry Turtle Egg Aphrodisiac Consumption
Monitors Orgasm to Promote TVGuide Online
Shocker: Boobs Promote Advertising Week
American Apparel Hires Porn Star to Sell Tube Socks
Girl Grabs Crotch, Ad Gets Banned


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Paris Hilton Has Sex With Bentley For Carl's Jr.
BMW Launches Racy Motorcycle Mini-Movie Ad
American Apparel Ad Campaigns Dance With Porn
Very Pink Hotties Provide Football Fantasy
Alan Cumming Cums For Cumming
Book Promoted With 'TwattyGirl' Apparel
Jenna Jameson Launches Wireless 'Moantones'<
PR Firm Lures Survey Respondents with Striptease
Elevator Used to Recruit Pole Dancers
Wife Strips, Man Watches, Product Benefit Fulfilled
Manisms and Hot Women Sell Milwaukee's Best


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Provocative Imagery Promotes Holland Festival
Beer.com Launches Virtual Bartender II
McDonald's Wants People to Fornicate With Burgers
Big Boobs Sell Low Air Fares
Big Boobs Keep Foster's Beer Cold

And for one last go 'round, here's a few stories that sum up our industry's fixation with sex.

Advertisers: Wake Up And Smell The Sex
Marketers Push Sex Appeal
Group Says Too Much Sex on MTV

by Steve Hall    Dec-20-05    
Topic: Commercials, Trends and Culture



Paris, Butts, Masturbation Make Up Adrants 2005 Most Viewed Stories

Everyone's doing their top ten lists this time of year so we thought we'd jump right on that train too with our Ten Most Viewed Stories on Adrants in 2005.

10. Dead Guy In Trunk of Cab Promotes 'Sopranos'
9. Mountain Dew Launches MDX Energy Drink
8. Unicef Anti-War Commercial Blows Up Smurfs
7. Female Masturbation Ad Gets Banned
6. Lego Gets Pissy About Brand Name
5. McDonald's Japan Dumps Ronald For McHotties
4. Virgin Music Launches Musical Artist Identification game on Heavy
3. Paris Hilton Has Sex With Bentley For Carl's Junior
2. 'Rockstar' Contestant Slips Expletive Past CBS Censors
1. Nike likes Big Butts...And Thighs...And Knees

by Steve Hall    Dec-19-05    
Topic: Trends and Culture










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