AOL just now released its results for the top-ranked ads in its 6th Annual AOL Super Sunday Ad Poll, sponsored by Verizon. Here's the top five:
1. Budweiser Clydesdale/dalmatian ad
2. Bridgestone squirrel spot
3. Coca-Cola's Balloons
4. Life Water's Thriller
5. E-Trade's talking baby spot
"Advertisers bring their 'A' games to the Super Bowl commercials, and Budweiser scored an impressive victory this year as the best of the best," gushed GM Derrick Heggans of AOL Sports. Nothing new there.
Gotta say we're glad the Coke Balloons spot made it into somebody's top five. But what'd we tell you? There's no beating Rocky. Maybe next time, Charlie Brown.
Here's a contemporary homage to the classic Volkswagen ads created by Doyle Dane Bernbach, NY. This version was put together by DDB, Paris. Adland has more. Some, like this one, position the 60-year-old van as politically transcendent as well as timeless.
Hey. Didn't the Dharma Initiative in Lost use VW vans?
Adrants reader Sunil pointed us to this sleeper controversy. Did Airtel rip one of its India-based ads off this Cannes-award-winning New Zealand Telecom spot?
We're inclined to say no. The idea of two boys, innocent of politics and bonded by communication, is pretty attractive. We find both spots pretty moving in a Prince of Egypt sort of way. (Remember? "MOOOSEEEEES!")
Slapping down the UK's Advertising Standards Authority which didn't like a recent ad Ryanair ran in three newspaper which featured an image of a model in a school girl outfit with the copy, "Hottest. back to School Fares," Ryanair head of communications Peter Sherrard said, "This isn't advertising regulation, it is simply censorship. This bunch of unelected self-appointed dimwits are clearly incapable of fairly and impartially ruling on advertising."
Sherrard went on to site the common practice of British newspapers which feature topless women within their pages on a regular basis and stated the airline would not withdraw the ad as requested by the ASA which received 13 complaints.
Advertising Age's Laura Martinez comically comments on the launch of a line of jeans from Fiorana which are cut to accommodate the stereotypically Latina butt such as the ones attached to Jennifer Lopez, America Ferrara or Vida Guerra (OK, she's Cuban but still).
Fiorana President Mike Braden tells us, "The Latina body is different in waist and hip structure. When wearing Anglo cut jeans, there is always a fit problem around the waist area." Martinez ponders the point by wondering why she, who is of Latina descent, does not possess the bootylicious qualities Braden seems to believe all Latina women possess.
So here's an intriguing campaign for you transparency lovers. Strawberry Frog crafted a website for Brazilian lingerie company Universo Intimo, filled it with images of impossibly hot models...then added a blog on which a woman writes about how young girls can be demoralizing and create impossible to achieve expectations.Um, nice but huh?
You can react to this MacHeads movie trailer (yes, it is reportedly going to be a real movie) two ways. The first would be, "Oh for fuck's sake! Shut the hell up you lemming-like, religious freaks! It's just a fucking computer!" Or, you could stash away your negativity, open your mind and say, "OK, yea, it is just a computer but look what it has done to form an amazingly creative community that does and creates things that could never be done or created before."
The trailer for MacHeads features everyone you'd expect from Guy Kawasaki who says Mac users changed the world to some hippie lady who talks about how a Mac got her through a funeral to Violet Blue to adamantly states she'd never, ever knowingly sleep with a Windows user.
It's one thing for a marketer to claim, say, its product will mow your lawn better than any other lawn mower but it's clearly another when a drug maker claims its product will cure certain ills and then cause a heart attack. That's an extreme case but the makers of the cholesterol drug Vytorin are now red faced after a study (which it held for over a year while taking in billions in sales of the drug) found it's drug did not do what it claimed to do.
Vytorin is the combination of two existing cholesterol drugs, Zetia and Zocor, which is supposed to reduce the amount of fatty plaque on artery walls. The study found it didn't which compelled U.S Representatives John Dingell and Bart Stupack to issue a complaint to the drug makers and to the FTC.
Television has always been the proverbial "lean back" medium with information flowing mostly in a one way direction from the TV to the viewer in a non-interactive manner. That's changed a bit over the years with the arrival of video on demand and other semi-interactive capabilities. However, it's never progressed to the interactivity of the web and it's still unclear whether or not it should aspire to that level of interactivity.
The current passivity of TV hasn't stopped people from attempting to add interactivity to the medium and it hasn't stopped Koen, a student at Working Tomorrow who created this demo of clickable TV whereby a simple click of a product in an ad of product placement brings up information and ordering screens. It's not really new but it's interesting to see how different people execute the same idea. Whether or not TV ever progresses (or should progress) to this stage remains unclear.
In support of his ongoing theory the advertising industry is filled with BDA's aka Big Dumb Agencies, George Parker has unearthed an interesting analogy that involves monkeys and classical conditioning. The net result of this exercise explains perfectly why BDA's (and most other big companies) can never get out of their own way and achieve greatness.
So if you want to laugh and, at the same time, realize that, yes, you too just might be one of those monkeys trapped in a perpetual hell of repetitive behavior without knowing why, give this a read.