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The gist of the Hispanic: The State of the Industry panel led by ADN Communications CEO Jose Lopez-Varela with Publicitas VP of Digital Media Paul Meyer, mun2 Director od Digital Media Jose Nestor Marquez and Machado , Garica, Serra Associate Media Director Stephen Paez was that the Hispanic market is both very much the same and very much different than the general market.
With many families splitting with some members coming to American and others staying in their home country, the strong family bonds built from that separation make social networking a big growth area. Facebook recent opening of its API to developers could be a boon to Hispanic-specific social network development. Also, services such as Ning, which provide drag and drop social network creation, lend hem serves perfectly to topic specific networks.
Wouldn't it be nice if, when you walked in to Victoria's Secret (as a guy) and hot, lingerie-clad models where there to help you choose the perfect thing and cleavage-revealing bra for the women in your life? Of course, that's never going to happen because some cause group would get all pissy accusing Victoria's Secret of treating women like sex objects. Oh, and the fact shopping would be the last thing a man would be thinking about in a situation like that.
But, it's perfectly OK for (sort of) hot looking men to dress up in red boxers to help women shop for the man in their life as French clothing store Celio does. No double standard here, right? Oh wait, their French. They have an entirely different set of rules when it comes to the perfectly normal attraction each sex has for the other. In fact, rather than hiding, they celebrate it.
One could look at this eBay auction promising a marketer complete access to this person's non-personally identifiable information for a 30 day period so as to razor target the marketer's advertising as a joke or one could realize this is exactly what the future holds: people divulging detailed information about themselves and selling it to the highest bidding marketers in return for a promise to view all their advertising.
While women might hate getting cat calls from construction workers, men, on the other hand, love any attention they can get and stench-maker Axe is taking advantage of this in a new Bom Chika Wah Wah promotion that has females dressed as construction workers cat calling men as they walk by. Ask A Copywriter was one of the unfortunate (fortunate?) to experience this ritualistic name calling and snapped a shot of the lovely cat callers who were dressed in denim shorts and stylized construction vest tops.
About six months too late, boob haters are complaining about that Australian Hahn boob ad in which a women, after frolicking lovingly in the waves with her man, draws a heart in the sand only to have the man, as men will do, edit the heart image into a less threatening (to a man) image of boobs. Also subject of complaints is the online component of the campaign which has a video up hand-cupped boobs which turn out to be man boobs and closes with the tag, "Boobs, great on women. Not so good on men."
For a very different reason than it was done years ago, NBC will air a live commercial during Tuesday night's broadcast of The Tonight Show for Garmin International - the folks who brought us that Godzilla-style Super Bowl commercial. Tonight Show announcer John Melendez will perform the spot dressed in a white lab coat discussing direction disorder which is an allegory to the company's mobile direction devices. A "regular" spot will also air during the commercial break immediately following the live commercial.
With DVRs having a noticeable effect on commercial viewership, we may begin to see more and more of this as the nets continue to circumvent ad skippage.
A long time a go in a place far, far away, a certain class of people were once not so affectionately known as retards. Now, far more affectionately, if a bit sterile-sounding, they're known as mentally-impaired/challenged/disabled. As well, there once was a class of people known as cripples. These very same people are now known as the handicapped.
In the 19th century, doctors coined the terms midget and dwarf to describe people whose height was other than normal or proportional. These height-challenged (oops, did we just make up a new one?) are now known as little people. Doctors even threw around the terms moron, imbecile and idiot to describe people of varying (and low) IQ levels. Now, not so much.
Leo Burnett made this pretty little GreenPeace video for Japan, which is currently undergoing some drama having to do with whaling and such.
Because whale meat was the main source of protein for the island after WWII, Japan feels it has the right to go on whaling, even if there's no demand for the meat (according to the Greenpeace pressie, considering we don't ourselves know how much or how little the island folk need whale meat today).
So Greenpeace goes, okay, let's restructure this historical conversation and turn the notion of man-to-whale relationships into one of reciprocal respect, instead of a Giving Tree situation (we hated that book, by the way) - where one side keeps giving until there's just nothing left.
There are unconfirmed and likely false rumors floating about that Nike will sign a marketing deal with high school pole vaulting sensation Allison Stokke. A few weeks ago, Stokke became the subject of a leering Internet drool fest much to the chagrin of Stokke and her family who felt, first hand, what's it's like to be the object of Internet admiration. While images of Stokke are said to have been circulating for years, it wasn't until an image of her posing her her pole appeared on the sports blog With Leather that things broke loose.
Stokke, 18, is a senior at Newport Harbor high school in Newport Beach, California, set the freshman female pole vaulting record of 12' 8" and now jumps consistently over 13 feet. She's won titles, broken records and earned scholarships but now she's feeling the unfortunate fame of becoming an Internet celebrity. At first, she kept it a secret when friends tipped her her images were beginning to appear all over the Internet. Shortly after that she told her parents and has now considered consulting handlers to deal with all the sudden media attention.
Hey old timers, remember when there was this thing called the three martini lunch? When men ran the office without fear of women climbing the ladder? When advertising was unfettered by annoyances such as fees, unbundling, the Internet, agency consultants, sequential liability, TiVo, consumer-generated media, Donny Deutsch? Yes, there were once simpler times in the ad business. When men were men and a handshake was better than a 300 page contract.
Susannah Breslin tells us Cabler AMC plans to bring back those day with its Mad Men, a series about the New York ad business in 1960 from the executive producer of The Sopranos. The trailer promises the show will be every bit as sexist as it supposedly was back in the day. Of course, we're sure they'll be the required current day tweaks to make it all more palatable so as not to completely alienate the now overly sensitive society in which we now live.