Factory Publishing launched a contest for The Many Worlds of Jonas Moore, an online graphic novel with a Matrixy premise that revolves around a United States controlled by - get this - British gamers.
Jonas Moore fans can mash up, remix and otherwise stir the soup of various graphic novel media to create their own music videos.
To demonstrate that all's well on the CGM front, Factory sent us this recent montage put together by an artist called Emeson for his song Maybe We Energise.
The song has its moments and the tame, carefully-selected imagery is occasionally cool, but the whole thing rings too much like an agonizing 20 minutes spent watching a video collage at somebody's wedding: self-indulgent, too long, and uninteresting to non-fans.
The inaugural Miami ad:tech show, held at the Miami Beach Convention Center June 26-27 was a success by my metrics. It was well attended. It offered content not found at other ad:tech conferences and it opened the eyes of many to the burgeoning Latin American and Hispanic marketplaces. While many of the panelists and speakers agreed definitive research on the space is lacking, there is no doubt each demographic group has left its minority status behind and are fast becoming a major influence on the American scene. And "they" isn't even the proper word. After all, there's really no "we" and "they." There's just "us." Americans. The people that live together on this soil, fuel its multi-faceted culture and buy a lot of stuff.
Perhaps to the dismay of college students across the nation, 40 percent of Facebook's audience, following the lifting of membership restrictions in September, is now over the age of 34. It's not like we didn't see this coming since day one. What was once an exclusive social network for 18-22 year olds (or anyone with a .edu address) is now home to the masses. The much older masses according to new figures from comScore.
Since September, membership has jumped 89 percent from 14 million to 26.6 million as of May. Fully 10.4 million members are 35 or older. Though that's a significant shift, the biggest growth came from the 25-34 set which jumped 181 percent and the 12-17 set which jumped 149 percent.
Let's be realistic. Artsy qualities aside, one of the biggest selling-points for European films in the US market are the sex scenes. The hot, steamy, sometimes seamy or wholly improbable sex scenes.
With that in mind, YouTube user EUTube released a montage called Film Lovers Will Love This!, in which a bunch of steamy moments from EU films (well, mainly Amelie) are knitted together to join in one harmonious slogan: "Let's come together."
Supporters call it a celebration of European cinema but British Conservative MEP Chris Heaton-Harris called it a "cobbling-together" of "44 seconds of soft porn" that wastes taxpayers' money and does nothing to solve the European film industry's "image problem."
We figure it's a little lopsided to glean quotes from a British publication when it's the Italians, Spaniards and French doing all the grunt work. After all, where do you find those racy PSAs we love so much? Not at the home of Big Ben.
Like hidden dirty images in family-friendly Disney posters, easter eggs have always been a favorite of designers the world over to express, perhaps a twisted sense of humor or, simply, to just have fun. Now, apparently, Hide This Thing wants to create a community around the practice and even create a common visual easter egg language of sorts. Like a digital flash mob, Hide This Thing hopes to create mass appearances of various objects inside TV commercials, print ads, websites and anything else a creative lays his hands on.
We do wonder though if "making official" easter eggs doesn't detract from exactly what they are supposed to be: crazy one-offs that express something the individual was feeling at the moment of creation. You decide.
Continuing our quest to open the advertising industry to a more diverse group of people, Adrants along with Business Development Institute and the organizers of Advertising Week 2007 will host Experienced Hire Diversity Recruiting Program during Advertising Week September 25-28, 2007. The event, unlike our two previous diversity in advertising events, will "focus solely on advancing the presence of mid to senior level diversity leaders in the communication industries by offering individual companies the opportunity to exclusively recruit top level experienced professionals through private one and half hour recruiting sessions."
For Wednesday's Keynote Roundtable, held the second day of ad:tech Miami, Advertising Age's Laurel Wentz gathered together a collection of the finest minds in the Hispanic and Latin American market places to discuss the changing relationship between consumers, content and control. On the panel were MTV Networks VP of Digital Media Luis Goicouria, VOY Group Chairman and CEO Fernando Espuelas, Batanga Chairman and CEO Rafael Urbina-Quintero and NBC Universal, Telemundo Network Group Senior VP Digital Media Peter Blacker.
Among all members of the panels, the overriding acknowledgment that consumers have the keys to content kingdom was agreed to though not to the exclusion of well-produced content. Content is still king as has been said. It's simply being created and consumed very differently than it was just three or five years ago. The panelists agreed the explosion of consumer generated media has forever changed the media landscape and will continue to do so in ways even the best minds can't yet imagine.
During the evenings of most ad:tech conferences, we have to troll around the host city to make sure we cover the extensive party scene each night yields. Not so during the first night of ad:tech Miami. While there may have been smaller parties around town, none likely compared to the scale and quality of the Batanga-hosted opening night party held at the Royal Palm Hotel on Miami Beach.
Quite possibly, this was the best party we've attended in the four years we've covered ad:tech conferences. Firstly, the party planners made use of all the hotel had to offer: two pool bars, one long outdoor courtyard area on which food was served, one upper bar overlooking a pool with white linen covered tables and lounge beds, one conference/club room in which the band Tartara performed and several hallways with food stations. This was no Crobar.
The gist of the Hispanic: The State of the Industry panel led by ADN Communications CEO Jose Lopez-Varela with Publicitas VP of Digital Media Paul Meyer, mun2 Director od Digital Media Jose Nestor Marquez and Machado , Garica, Serra Associate Media Director Stephen Paez was that the Hispanic market is both very much the same and very much different than the general market.
With many families splitting with some members coming to American and others staying in their home country, the strong family bonds built from that separation make social networking a big growth area. Facebook recent opening of its API to developers could be a boon to Hispanic-specific social network development. Also, services such as Ning, which provide drag and drop social network creation, lend hem serves perfectly to topic specific networks.
Wouldn't it be nice if, when you walked in to Victoria's Secret (as a guy) and hot, lingerie-clad models where there to help you choose the perfect thing and cleavage-revealing bra for the women in your life? Of course, that's never going to happen because some cause group would get all pissy accusing Victoria's Secret of treating women like sex objects. Oh, and the fact shopping would be the last thing a man would be thinking about in a situation like that.
But, it's perfectly OK for (sort of) hot looking men to dress up in red boxers to help women shop for the man in their life as French clothing store Celio does. No double standard here, right? Oh wait, their French. They have an entirely different set of rules when it comes to the perfectly normal attraction each sex has for the other. In fact, rather than hiding, they celebrate it.