Turtles Cross Road of Molasses Faster Than Agencies Adapt to Future

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After reading a post on AgencySpy entitled Mullen's CCO Promotes Crowdsourcing in AdWeek Opine which commented on Edward Boches participation in a gathering of 30 agency folks at SXSW, I commented to share my thoughts. Here's what I wrote (with some additions):

In an ideal world, this scenario (crowdsourcing-ish cloud creative) could and would work. In today's world, it's not so clear cut. The changes needed to make this model work go so drastically against current agency models that this sort of change, in my opinion, can only come with generational change.

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by Steve Hall    Mar-23-10    
Topic: Agencies, Opinion, Trends and Culture



Is American Advertising Homophobic?

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It seems Americans really are a bunch of hypocrites. It's OK to be gay in movies and on TV. In fact, it's OK to have a gay character on almost every single show and movie. So much so that you'd think everyone in America was gay. Except if you watch American advertising.

When it come to advertising, as Bill Green points out, American advertising is still in the closet. He points to a Hyundai commercial which allows us to observe a potential rendezvous between two women. There's no sex. There's no kissing. There's no touching. The two woman aren't even in a scene together. But...the implication is they will, of course, be together in, perhaps, the biblical sense later on.

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by Steve Hall    Mar- 1-10    
Topic: Opinion, Trends and Culture



The Future of Marketing: Idiocracy Meets Times Square on Steroids

Want to know what the not too distant future will look like? Watch this video. It's sort of like Idiocracy meets Times Square on steroids.

by Steve Hall    Feb- 4-10    
Topic: Trends and Culture



Acquisition Forms 'First Full-Service Social Media Agency With Scale'

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Austin-based branded community provider Powered has, along with Portland-based StepChange and New York-based Drillteam, aquired Joe Jaffe's social media agency crayon. Jaffe describes the new corporate entity as "the first full-service social media agency with scale.

On his blog, crayon Partner Greg Verdino who will take on the role of vice president, strategy & solutions, wrote of the acquisition, "Together, we can offer everything a CMO needs in order navigate the world of social media and effectively integrating all things social into an overall marketing strategy -- beginning with strategic planning, running through service delivery and execution, capped with a surefire commitment to delivering measurable results, and supported by a program-proven set of technology platforms."

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by Steve Hall    Jan-12-10    
Topic: Agencies, Trends and Culture



Volkswagen Pisses, Fat Boy Grunts, Nipples Flattened, Nipples Exposed

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OK. Time to play catch up.

- For some inexplicable reason, images of people who've pissed their pants are supposed to sell Volkswagen GTIs.

- Those grunting and groaning sounds you hear from your son's room? It's not what you think.

- Verizon continues to slam AT&T.

- Those Japanese. They think of everything. For the ladies whose nipples get much too large for concealment in cold weather, try the USB Bust Beauty Pad.

- The long, frustrating road to "Strawberry Flavored Juice Drink Blend" and the idiocy of selling juice that really isn't juice.

- "Social ads don't drive clickthroughs. Unlike billboards."

- And then there's the whole exposed nipple thing American Apparel loves so much. NSFW>.

- Julia Allison. You've never hear of her (unless you're a social media troll and love Twitter) but she is now featured in a new Sony ad alongside Justin Timberlake.

- Be sure to check out episode 5 of AdVerve with Bill Green and Angela Natividad.

- Conde Nast ad pages dropped 43 percent (8,359 pages) in 2009.

- The Art Director's Club has a new look.

by Steve Hall    Nov-11-09    
Topic: Outdoor, Podcast, Racy, Social, Strange, Trends and Culture



French Vogue Paints White Model Black ... and Itself into a Corner

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French Vogue's set off the sensitivity meter with its decision to paint Dutch model Lara Stone black for the October issue.

Another thing that bears mentioning, if only for its strangeness: after painting Stone brown, the makeup artist painted parts of her white again for some shots.

This is racking up the usual stink about racism in advertising (Birth of a Nation comes, unbeckoned, to mind). Commentary ranges from "Why not just use an African model?!!" to arguments that the move is a statement on the complexity of race and identity. Some people also think this is a knee-jerk reaction; one user observed that the rag once dressed a woman up as a man, and nobody complained.

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by Angela Natividad    Oct-15-09    
Topic: Celebrity, Magazine, Trends and Culture



Fiesta Movement Reaps 50K Potential Buyers on $0 Ad Budget

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Ford evangelist Scott Monty's sent us some stats on the progress of Ford's Fiesta Movement, whereby 100 social "agents" drive around the country in Euro-spec Fiestas and complete appealing monthly missions related to volunteerism, adventure, style and design.

The results of the missions are broadcast on YouTube, flickr, Facebook and Twitter.

According to Monty et al., brand awareness for the Fiesta has risen to the equivalent of models that have been on the market for two to three years.

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by Angela Natividad    Oct- 2-09    
Topic: Brands, Campaigns, Good, Trends and Culture



BEP Does 'Flashmob'-Esque Thing for Oprah's Season 24

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Black Eyed Peas partnered with Oprah to celebrate the 24th season of her show, which sought to drum up viewership with big kick-off fetes on Michigan Ave.

The pop band sang I Gotta Feeling onstage while a humongous crowd performed a flashmob dance routine on the floor.

We watched with polite interest, having been forced to watch many a flashmob over the past coupla months (especially since the death of MJ), and were left with three as-yet-unanswered questions.

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by Angela Natividad    Oct- 1-09    
Topic: Brands, Campaigns, Celebrity, Social, Trends and Culture



Hermes Makes Another Streamlined Sexy Expensive Thing You Can't Have.

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Never mind Birkin bags and pretty scarves. The object at left is a new and insanely luxurious piece of social currency dubbed WHY -- the Wally Hermes Yacht. Outfitted with 900 meters squared of thermophotovoltaic panels (that's their way of saying it's also green), it was designed in partnership with Hermes and a company called Wally, which specializes in futuristic boats and yachts.

The pricey contentment-eating boat porn was dropped into our laps by Wisey, author of The Digestif, who told us that WHY takes Hermes' luxury ethos to a new level: don't just sport your means around your neck or on your arm: LIVE INSIDE IT. Alongside whales or off the coast of Greece!

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by Angela Natividad    Oct- 1-09    
Topic: Brands, Packaging, Trends and Culture, Video



'Generation A' Baits Hook with the Mundane, the Insane, and Shreds of Divine Comedy

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Crush/Toronto, a master at taking a book's soul and turning it into pop art, drew us into the bosom of Douglas Coupland's The Gum Thief in 2007.

This year it's doing the same for Coupland's latest novel, Generation A. The approach is different: more existential, with some Tarantino pulp thrown in.

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by Angela Natividad    Sep-25-09    
Topic: Campaigns, Good, Promotions, Trends and Culture, Video










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